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​Realize Your Dreams Gym™
for 
Business, Leadership and Life Mastery
Centre for Transformational Leadership™ . Centre for Entrepreneurial Excellence™ . Centre for Personal Excellence™
Mums At Work™ . Centre for Sports Excellence™ . Centre for Coaching Excellence™

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The RYD Business Excellence Journey

Table of Contents

All
Artificial Intelligence
M1 Mountain Of Purpose
M2 Mountain Of Value
M3 Mountain Of Growth
RYD Business Excellence Framework
Start To Scale By Verne Harnish

Understanding AI

6/5/2025

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As a way to warm-up for the in-person AI program at MIT, USA this November, I started my AI learning journey through an online program with MIT 3 weeks back - Artificial Intelligence: Implications for Business Strategy.

Why learn AI as part of my Craft Mastery? 

Because AI is now a part of RYD Business Excellence journey as AI is already disrupting businesses across industries. If our big hairy audacious goal is to nurture great businesses from our land, then we have to disrupt our own business model much before it gets disrupted to make a much bigger difference to our customers.

Here are my top 5 learnings and insights from the online MIT AI program so far:

1. The real question about AI is - How can people and computers be connected so that collectively they act more intelligently than any person, group or computer has ever done before?

It is not a battle between humans and AI. It is a partnership between humans and AI to make a much bigger difference in the world through collective intelligence of humans and AI.

Even more powerful question is - How can this human-computer system (also known as collective intelligence) improve over time to contribute to make our world a better place in ways not possible before?

2. For AI to be of value to our business, it is important to have an understanding of our business strategy which needs to be deeply thought through and executed; instead of throwing darts while blind-folded hoping one of the darts will hit the bulls-eye.

3. Your strategy for using AI should be consistent with your company's strategic approach in general. As per Michael Porter, businesses can choose one of the four strategic approaches - Cost Leadership, Differentiation, Cost Focus and Differentiation Focus.

From Competitive Advantage by Michael Porter, a firm's relative position within its industry determines whether a firm's profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. There are two basic types of competitive advantage a firm can possess: low cost or differentiation.

The two basic types of competitive advantage combined with whether the company is operating industry wide or focussed on a particular customer segment leads to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. The focus strategy has two variants: cost focus and differentiation focus.

i. Cost Leadership
​In cost leadership, a firm sets out to become the low cost producer in its industry. The sources of cost advantage are varied and depend on the structure of the industry. They may include the pursuit of economies of scale, proprietary technology, preferential access to raw materials and other factors.

A low cost producer must find and exploit all sources of cost advantage. If a firm can achieve and sustain overall cost leadership, then it will be an above average performer in its industry, provided it can command prices at or near the industry average.

ii. Differentiation
In a differentiation strategy, a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers. It selects one or more attributes that many buyers in an industry perceive as important, and uniquely positions itself to meet those needs. It is rewarded for its uniqueness with a premium price.

iii. Focus
The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focuser selects a customer segment or a group of customer segments in the industry and tailors its strategy to serving them to the exclusion of others.
The focus strategy has two variants.
a.  In Cost Focus, a firm seeks a cost advantage in its target segment,
while 
b. In Differentiation Focus, a firm seeks differentiation in its target segment.

Both variants of the focus strategy rest on differences between a focuser's target segment and other segments in the industry. The target segments must either have buyers with unusual needs or else the production and delivery system that best serves the target segment must differ from that of other industry segments.

Cost focus exploits differences in cost behaviour in some segments, while differentiation focus exploits the special needs of buyers in certain segments.
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Source of the image: https://www.consuunt.com/porters-generic-strategies/
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Your company's strategic approach will help you understand what business problem to use AI for to make a bigger impact through your business.

4. AI feeds on data. If you are not collecting vast amount of data in a structured way, then learning about AI will not contribute to your business. This means putting in Process Excellence is a key input to AI implementation. 

In our RYD Business Excellence journey, make your organization AI-intelligent when your business is on Mountain 3 (Mountain of Growth) to finally implement AI in Mountain 4 (Mountain of Scale) to scale your business with ease, grace and velocity.

5. What becomes amply clear is that running businesses with a 'jugaad' attitude is no longer a viable way forward. It is important to become a business scientist to learn the art, science and math of building a great business; and implement that with the meticulousness of a scientist. As we do that, we will learn AI along the way to make a massive difference in the world living our purpose through our business.

AI has further validated that our best friend on our good to great journey is Joy of Learning.

Keep learning, implementing and contributing to joyously lead yourself and your business from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way 💜

Loving you,
j.
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Increasing Cash, Profit and Value with Joss Milner

1/4/2025

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​If nurturing Fortune 100 businesses to transform humanity from Fear Consciousness to Love Consciousness for people to Have It All is our big hairy audacious goal, then Financial Mastery to increase cash, profit and value of our businesses is a learning milestone on our Good to Great journey. And, we want to get to that milestone sooner than later.

Financial acumen is important in creating an effective business strategy. One of my favourite examples is how Michael Dell changed his business strategy through better understanding of his financial model to not only avoid bankruptcy but also propel Dell to become a highly successful and profitable enterprise.

Dell adopted a direct-to-consumer sales strategy, requiring customers to pay upfront for their computers. This customer-funded business model allowed Dell to operate with negative working capital, effectively financing the company's growth through customer payments rather than relying heavily on external funding.

I am happy and grateful to share that we have a new partner on our Good to Great Journey to get us to the learning milestone of Financial Expertise, which will enable us to lead our businesses to be Fortune 100 with greater clarity, confidence and courage - Joss Milner, CEO and Co-founder of Cash Flow Story. 

They are Scaling-up partners for the Cash component of the Scaling-up methodology. I feel, as a community, we are ready to learn and become experts of Cash, Profit, Value and everything Finance to step up our game.

Joss will be leading a session for us as a way to initiate us on the Finance Learning Expedition as part of our RYD Community EXPAND Event on 11-Apr-25 Friday 5:23 to 8:23 am IST.

Joss Milner has dedicated his working life to producing software that helps businesses understand their numbers and improve their performance. Everything Joss has developed has had one common theme – help businesses improve performance
by improving their profit, cash and value.

​As co-founder of Inmatrix (known as Optimist software and ProfitOptimiser) in 1998, Joss and the Inmatrix team took Optimist to the world with banking and accounting users in over 50 countries.
 
In 2014, Joss co-founded Cash Flow Story which is today used by thousands of advisors and businesses in 97 countries around the world.

Joss is a Chartered Accountant and is also an experienced Business Mentor. Joss has mentored over 200 companies and has shares in a number of software companies.
 
Joss is the author of the Cash section of the global best-selling book by Verne Harnish - Scaling Up.

Learning Finance needn't be boring or difficult, as Joss will make it fun and easy for us. Sharing below an interesting case study from him for you to read and reflect on before our session with him on 11-Apr-25. 

You can Be, Do and Have whatever you intend and dream. Believe it till you create it 💜

Loving you,
j.
Milok Proprietary Limited 
Case Study
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Milok Pty Ltd was founded in 2010 by George Milok who was a hairdresser by trade. He was unhappy with the quality of various shampoos and conditioners and saw a gap in the market for organic products. The market for professional hair care products is about $300 million. Milok has 5 major competitors in the market, representing about $250 million of the market.
 
He started manufacturing locally, but when volumes grew, he started to source from China and import.  In 2015 he purchased a warehouse, where he stores, and distributes his range of 200 products. Staff of 55, of which 40 are based at the warehouse. The balance of the team are sales people who are geographically spread.
 
His distribution channel includes hairdressers, beauty salons, pharmacies. The business has 300 customers. Approximately 20% of his customers represent 70% of his revenue.   Recently the company created an online presence by developing an online shop with the idea of selling direct to consumers. This strategy has not been well received by Milok’s existing customers.
 
Milok has debt with a Tier One Bank. His banking relationship is sound and as far as the Company knows, their bank is happy with their numbers. 
 
Milok’s strengths are in product innovation and sales. Whilst business has been going very well, he wants to Scale Up his business and is aiming to exit in 3 years for $40 million. Recently, Milok has created a board consisting of 5 senior managers of the company and two external advisors.
 
Below is the extract of the Financial Report for the January 2025 board meeting, prepared by the CFO.

Milok Proprietary Limited 
Financial Board Report
January 2025 Board Meeting
Profit & Loss Statement
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​Balance Sheet
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    Thought-provoking Questions for Deeper Understanding of the Case Study

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How to build Process Excellence before scaling your Business?

24/2/2025

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How to use Visual Systems Thinking for solving your toughest Business Problems?

It is a TED Talk worth watching again - Got a wicked problem? First, tell me how you make toast.

Here are a sample list of questions from Tom Wujec's website that visual systems thinking can be applied to:
1. Strategic Organisational Questions:
i. Where is your organization now?
ii. What is your noble purpose?
iii. How are global forces shaping your business?
iv. How are industry forces affecting you?
v. What is driving your market now?
vi. What is your essential offering?
vii. How will you delight your customers?
viii. How will you stand out and win?
ix. Where will you invest to grow?
x. What do you stand for?
xi. What is your business model?
xii. How will you track and measure success?

2. Tactical Organisational Questions:
i. Where are you creating value in your current business process?
ii. What is your approach to improving value? Why?
iii. How will you attract more and better customers?
iv. How will you get customers to buy?
v. How will you make your customers feel great at every touch point?
vi. How will you build your offering more efficiently?
vii. How will you do more of what works and less of what doesn't?
viii. How will you help your employees thrive?
ix. How will you run better meetings?
x. How will you respond to change more nimbly?
xi. How will your team work better?
xii. How will you measure your organisation's effectiveness?

Here is a PDF Document from Tom Wujec with a proposed approach on how to engage your teams in a collaborative visual systems thinking exercise to discover answers to the above questions.

​It would work very well to use this process to co-create process maps with your teams for the 4 to 9 key processes on your PACE (Process Accountability Chart) tool.
questions illuminate how you can begin to see your business and 
Your browser does not support viewing this document. Click here to download the document.

​
Here's a PDF of the PACE tool:
Your browser does not support viewing this document. Click here to download the document.

And, the PACE tool in an Excel:
process_accountability_chart.xlsx
File Size: 9 kb
File Type: xlsx
Download File


We may be experts but when we tell people what to do, they don't own the solution and therefore, don't act on our solutions. But, when we ask a question and they answer the question. They own the answer and they act in alignment with that answer. Therein lies the power of leading with questions.

Our contribution as business owners, CEOs and leaders is not that we know it all. Our contribution comes from people making our knowledge as their own and taking actions from there. That requires us to be in Gear 3 Consciousness for us to exercise Gear 3 leadership muscle - Communicating Powerfully in the World of Others. Top Gear 3 RYD Distinctions that support us to communicate powerfully in the world of others:
i. Childlike Trust and Faith
ii. Relationship of Equals
iii. Raw Courage
iv. Vulnerable Authenticity - Being authentic about our own inauthenticities
v. Humility
vi. Committed Listening
vii. Leading with Questions
viii. Reverence


How to build Process Excellence before scaling your Business?
 
All the Process Excellence work which includes:

i. documenting Process Maps of key 4 to 9 processes documented in PACE,
ii. defining 2 or 3 key metrics / KPIs for each process, and
iii. measuring the metrics in real-time to identify process gaps for continuous process innovation

is the domain of Mountain 3 (Mountain of Growth) on our RYD Business Excellence journey.

Mountain 3 needs to be climbed before we step-up the accelerator to climb Mountain 4 (Mountain of Scale).
​

For every Quarterly Meeting with your Leadership Team, pick up a process that is in red (all KPIs not met) or yellow (only few KPIs met), and co-innovate the process with your team to green status. 

Every Quarter in your OPSP, choose 2 Critical Numbers to play for - one on the people side (Get, Keep or Grow customers, employees or shareholders) and one on the process side (Make the processes Better, Faster or Cheaper). This creates Balanced Growth.
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Here's the process you can follow to build Process Excellence on Mountain 3 (Mountain of Growth) of the RYD Business Excellence journey before you scale your business on Mountain 4 (Mountain of Scale):
1. Fill up the Process Accountability Chart (PACe tool) with key 4 to 9 key processes that define your business, 2 or 3 metrics for each process and aspired for measure for each metric.
2. Pick up a process to innovate for better outcomes. 
3. It's best that you, the business owner / CEO, first documents the process themselves for better understanding to effectively lead a gamestorming session with your team to co-create the final process flow map. This exercise will give you insights into why the process is failing and / or how the process can be improved significantly. These insights will support you to effectively lead with questions in the gamestorming deep-dive for the team to reflect on points on the Ball of Perspective that they may have missed. During the deep-dive, you will also uncover fresh insights as the team gamestorms.
4. Use the approach shared in the PDF - A primer in Systems Thinking - shared above to lead the gamestorming deep-dive for the team to co-create the final process using sticky notes which can later be transcribed digitally.
5. Measure the process KPIs / metrics monthly / weekly / daily based on the process. The gap between the aspired for metric and the actual outcome is the Degree of Innovation that the process needs to be iterated through, as per the frequency of review that you defined In the Excel PACe.
6. When there is a gap between the aspired for process KPI and the actual outcome, do a root cause analysis using a 5 Why Analysis and arrive at a solution using a 5 How Analysis

The five whys and five hows techniques constitute a questioning process designed to drill down into the details of a problem or a solution and peel away the layers of symptoms. The technique was originally developed by Sakichi Toyoda who stated that "by repeating why five times, the nature of the problem as well as its solution becomes clear."

The five whys are used for drilling down into a problem and the five hows are used to develop the details of a solution to a problem. Both are designed to bring clarity and refinement to a problem statement or a potential solution and get to the root cause or root solution.

For more on this approach, click on this link - 5 Whys and 5 Hows


Build strong processes for people to create Excellence rather than managing people to create Excellence.

Throw a Process at a Problem, instead of People.

Building a great business is a fun team sport. Keep playing to joyously lead yourself and your business from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way 💜

Loving you,
j.
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How to transfer Culture to Leaders and build the culture of the Organization?

18/11/2024

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Consider Organisational Culture as an expression of the Consciousness of the Organization. 

We can transfer culture to other leaders and the rest of the organization through 3 growth levers:

1. Leadership Depth
Build the organization on the foundation of Shared Purpose, Shared Values and Shared Big Hairy Audacious Goal to transform the world.

It requires the CEO to grow in consciousness to at least Gear 3 to communicate powerfully in the world of others to touch, move and inspire the organization to raise its consciousness.

It requires the CEO to grow in consciousness to at least Gear 3 to recognise that building a culture is a long-term game and requires the engagement of one's heart, mind and soul for the good of the organization over and above one's personal benefit. At Gear 3, one's personal benefit is no longer a driver because there is childlike trust and faith in the Universe not as a trick to win but as an authentic vulnerable place to come from.

In building Verifone from $30 million to $600 million to dominate the global market of clearing credit card transactions, Hatim Tyabji said his key leadership and management tool was a booklet that explained, in 8 languages, the 8 core values at the heart of Verifone's success. "I essentially spent the last 6 years repeating myself," noted Tyabji, as he built a strong, global culture on the foundation of these 8 rules.

2. Business Excellence
Various tools as outlined in Scaling-up by Verne Harnish:
i. Storytelling
ii. Recruitment and Selection
iii. Orientation
iv. Performance Appraisal
v. Recognition and Reward
vi. Internal Newsletter.
vii. Friday Note from the CEO as a more personalised heartwarming communication to the organization.
viii. Quarterly Themes
ix. Everyday Management: Leaders and CEOs can repeat core values endlessly without it seeming ridiculous - so long as the core values they are using are relevant and meaningful to the employees. When you make a decision, relate it to a core value. When you reprimand or praise, refer to a core value. When customer issues arise, by all means compare the situation to the ideal represented by the core values. The same goes for employee concerns - weigh them against your company's core values. Small as these actions may sound, they probably do more than any of the above mentioned strategies for bringing core values alive in your organization.

3. Craft Mastery
Learning and mastering Business Excellence, and learning and growing in Leadership Depth with commitment, perseverance and dedication to implement the above from Being of Service consciousness; one tiny bit at a time each quarter.

Trust this helps 💜

Keep learning, integrating and contributing to joyously lead yourself and your businesses from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way.

Loving you,
j.'
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Nurturing Indian Giants

7/11/2024

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As I quit my corporate job 14 years ago, I had clarity on what was my quest - to lead myself and my business from good to great, realize my greatest dreams in deepest communion with my highest self and have it all. 

I used to lead global technology programs for American Express and before that for Citigroup. I had no idea how to fulfil my quest. Based on my belief that it's in giving that we receive, I made the purpose of my life - to support others to lead themselves and their businesses from good to great, realize their greatest dreams in deepest communion with their highest self and have it all - and began to live it through my new founded business. 

Breaking more than 10 business models through the years to figure out how to fulfil on my Purpose through my business, I finally arrived at a combination of Leadership Depth, Craft Mastery and Business Excellence.

Things began to come together in the Retreat I ran for our Brave Hearts in Karma Lakelands last year in December as I taught them Jim Collins' Hedgehog Concept. I had first read the book in Jan 2008. Understanding the concept again as we discussed it, with the benefit of having run the business for 13.5 years lit up a bulb in my head.

1. The First Insight
Jim Collin's Hedgehog Concept is about being at the intersection of 3 questions to cut-over from good to great:
i. What are you deeply passionate about? 
We are passionate about raising human consciousness. Our word for raising human consciousness is Leadership Depth.

ii. What can you be the best in the world at?
We can play to be the world's best coaches. Our word for this is Craft Mastery.

iii. What drives your Economic Engine? What would people be willing to pay you for? What is your unit of Impact - Impact / X?

I used to run 2 programs in 2010 when I started - Graceful Existence for Leadership and Life Coaching; and Realize Your Dreams (RYD) for Business Coaching.

I had more people signing up for RYD than for Graceful Existence. It was clear in 2013 itself that our economic engine was Business Coaching.

I was still at Impact / Coachee in Dec 2023, though RYD Soul (our community of RYD Coaches) had me wondering if our Impact / X could be Impact / Coach if we wanted to increase the impact of our work.

So far in Dec 2023, the BHAG was to enable India to become the world's most developed and beautiful nation with her citizens happiest, healthiest and the most prosperous by contributing USD 15 Trillion to the Indian Economy, without a definite understanding of how to achieve this BHAG.

The light bulb moment at the Retreat was that I had clarity about the unit of Impact being the Business and therefore, our Big Hairy Audacious Goal evolved to -
In 100 years of India's rebirth, our country would be the world's most developed, beautiful, greenest nation with her citizens happiest, healthiest and the most prosperous; leading humanity forward to a Brave New World of love, peace and joy with 1000 Indian Businesses in Forbes Global 2000, 300 Indian Businesses in Fortune Global 500 and 60 Indian Businesses in Fortune Global 100.

I hadn't as yet understood what it meant to have our Impact / X as Impact / Business because I continued to run our programs with Impact / X as Impact / Coachee.
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2. The Second Insight
The second insight was that I would need to build a community of RYD Coaches of the calibre of Bill Campbell, the coach to the CEOs / Business Owners of Silicon Valley's greatest companies -- Google, Apple, Intuit, eBay, Andreesen Horowitz, Twitter and many more - which together contributed USD 1 Trillion to the American Economy, earning him the name of Trillion Dollar Coach.

That clarity in December 2023 made me redesign the Centre for Coaching Excellence™ program for training and developing RYD Coaches.


3. The Third Insight
The Good to Great journey to Have It All is an evolutionary process. 

I had always maintained in the past over the last 14 years that if we raise our consciousness to Gear 4, then people around us in our family and our work will automatically experience Gear 1 consciousness in our space. Over the years, I have observed that if only one person from a social atom is on their evolutionary journey from Good to Great, getting to Gear 4 is an uphill difficult lonely task, making it nearly impossible to get there. There are greater chances of that lone ranger giving up on their own Good to Great journey at some point in time, exhausted at trying to carry their social atom on their shoulders.

But, if the whole social atom travels the evolutionary Good to Great journey together, the transformation of all the individuals in the social atom is enabled with greater ease, grace and velocity. There is greater fun and adventure along the way.

It takes a village to raise a child. It takes a community to transform an individual. That is why the whole social atom (coachee's business and coachee's family) being on the evolutionary transformative Good to Great journey together became the new RYD Way.

This shift will enable us to fulfil on our purpose of supporting people to have it all with greater ease, grace and velocity, one organization at a time, by implementing the RYD Way of Life for all people leaders.

Only when all people leaders in the organization walk the RYD Good to Great journey, will we be able to fully enable Business, Leadership and Culture Transformation to support the business to journey from good to great.

As a result of the above insight and reflection on that insight, our BHAG shifted to:
Our BHAG 2047 is to be the world’s best Transformation Ecosystem for Business Owners, Entrepreneurs, Founders and CEOs; nurturing 60 Indian Businesses to be Fortune Global 100, 300 Indian Businesses to be Fortune Global 500 and 1000 Indian Businesses to be Forbes Global 2000 as Businesses we coach become Spaces of Grace for people to joyously lead themselves and their business from good to great, realize their dreams and have it all with ease and grace; supporting India to be the world's most developed, beautiful, greenest nation with her citizens happiest, healthiest and the most prosperous; creating a Brave New World.

4. The Fourth Insight
As I attended the CEO Bootcamp with Verne in Spain in Jan this year and the CEO Summit with fellow Scaling-up coaches from around the world at Harvard in August, one thing became abundantly clear to me that without the Leadership Team being engaged in the Business Excellence journey right from the start, the CEO would struggle to lead their business from good to great because good to great is a team sport.

Originally, the plan was to engage the Leadership Team in Year 2 of the Coachee's journey but the Leadership Teams were not getting engaged organically as there was no clear pathway for that within the program.

The above insight made me realize that we could accelerate our coachee's journey from good to great by mentoring the leadership team on the Business Excellence journey in Year 1 itself, making it easier for our coachee to implement Business Excellence frameworks.

We did not have to wait for the Leadership Team members to be on their own good to great journey, which was really their decision. It could not be their CEO's mandate because the good to great journey to Have It All has to be chosen by each individual and cannot be imposed upon.

But, being mentored on the Business Excellence journey could be the CEO's mandate. And, the Business Excellence journey would provide a pathway for Leadership Depth and Craft Mastery journeys for the Leadership Team members.

5. The Fifth Insight
As I looked for a tighter alignment between our Purpose, BHAG and Impact / X, I realized the Impact / X that would best serve our purpose would be

Number of People Leaders / Business of the Business Owner on the Have It All journey

Our measure of Impact would be: How many people leaders in the business were on their good to great journey because we could bring about Leadership, Culture and Business Transformation if all people leaders in the Business were on their Good to Great journey, speaking the same language, inspired by the same purpose of realizing their highest potential to make a massive positive impact and have it all.

Our Unit of Impact would be = X = Business of the Business Owner on the Have It All journey

Implementation of RYD for a Business would need to be Top-down – from the CEO to L1 Leaders to L2 Leaders till all people leaders are on their Good to Great journey with RYD as their structure of success.

As I reflected on the above, I saw an error in our BHAG. If our Impact / X is Number of People Leaders per Business, then our work is to build the world's best Transformation Ecosystem for Businesses; not the world's best Transformation Ecosystem for Business Owners, Entrepreneurs, Founders and CEOs.

The next iteration of our BHAG became:

Our Big Hairy Audacious Goal 2047, in 100 years of our country's rebirth, is to be the world’s best Transformation Ecosystem for Businesses; nurturing 60 Indian Businesses to be Fortune Global 100, 300 Indian Businesses to be Fortune Global 500 and 1000 Indian Businesses to be Forbes Global 2000 as Businesses we coach become Spaces of Grace for people to joyously lead themselves and their business from good to great, realize their dreams and have it all with ease and grace; supporting India to be the world's most developed, beautiful, greenest nation with her citizens happiest, healthiest and the most prosperous; creating a Brave New World.


Based on the above Insights, the following Actions emerged and were taken:
1. Iterate the RYD program, the Brave Heart and the Ashoka program to begin with, to include mentoring the Leadership Team in Year 1 of the coachee's journey. 

When the leadership team members are ready for their own good to great journey, the RYD Coaches would offer them a 2-week gift coaching Awaken Journey for them to explore RYD as a structure of success for their good to great journey..

2. Clarity for whom we were not the right coaches and for whom RYD would not be a right structure of success. Sharing that with the leader during the Explore conversation before inviting them to join RYD and checking in if they would be a right fit with our Purpose and Values:
i. I am not your coach if you only want business coaching. We integrate business, leadership and life coaching to support our coachees to lead themselves and their business from good to great, realize their dreams and have it all.
ii. I am not your coach if you only want leadership and life coaching. We are business coaches committed to nurture great businesses in India. To enable that, we take our coachees on 3 journeys simultaneously – Business Excellence, Leadership Depth and Craft Mastery.
iii. I am not your coach if you want to build a business to create personal wealth. We only work with those business owners, entrepreneurs, founders and CEOs who want to create massive positive impact in the world through their business. Personal wealth is a tiny by-product of that.
iv. I am not your coach if you are on a sprint - you want coaching for a short duration and want short-term results. We are on a marathon because to build something great takes a lifetime. We take our coachees on long journeys, one year at a time.
v. I am not your coach if you want to create success at the cost of everything else in your life. Our work is about supporting our coachees to have it all because above all, that is our purpose.

3. The program got divided into Awaken Journey and Hero's Journey. Awaken Journey is a 2 week gift coaching immersion for the leader to get in touch with their Inner Wisdom if RYD is a right structure of success for them in Year 1 and in every subsequent year. Building something great is a rigorous journey. Even if a leader is 99.9999% sure about travelling their Hero's journey with RYD as their structure of success, they will stumble in their journey ahead. It is better to invite the leader not to travel with RYD as their structure of success, if they are not a 10 on 10.

After every year, each coachee would go through the 2-week gift coaching Awaken Journey for them to re-assess where they are at. If they are not a 10 on 10, it would not serve the coachee, it would not serve the coach and it would not serve the community for the coachee to travel to the next year with RYD as their structure of success.

4. RYD is a training ground for nurturing great businesses from India. The training is as rigorous as that of an athlete training to compete and win a gold medal at Olympics. The 2 hours weekly deep-dive is merely integration. The real work is in the pre-work, post-work, growth habits and transformative practises. The fun and adventure is in doing the push-ups in the RYD Gym.

The action became setting the right expectation about the journey for someone exploring RYD as a structure of success.

There is hard work not from the energy of a High Performer sourced in Fear; but from the energy of a Peaceful Warrior, a Super Performer sourced in Love, Purpose and inspiration to create massive positive impact.

5. Create a game for existing RYD Businesses to up-level their Leadership Team members on Scaling-up at no additional investment because this would be baked into the program offered to the new coachees.

Therefore, I invited Verne Harnish, my Business Excellence mentor, to be a mentor for our community and inside of that, invited him to lead a deep-dive for our community members and their leadership teams.

The intention is to use this privilege to inspire our community members and their leadership teams to go on a Scaling-up Learning Expedition for 2.5 months till the deep-dive with Verne on 15-Jan-25. That would create Scaling-up intelligent Leadership Teams, making it easier for our coachees to implement Scaling-up to lead their Business from good to great with greater ease, grace and velocity.

I would offer to hold space for the Leadership Teams to keep the learning engagement high, for those of our coachees for whom this would contribute.

The game is for the coachee and their Leadership Teams to read the book 'Start to Scale' by Verne, share their Daily Insights, ask themselves at least one Question on a daily basis based on what they have learnt and identify actions through a weekly Socratic Learning Hour attended by the CEO and the Leadership Team to implement the learnings to make a difference to their people and / or their customers. The next step would be to schedule the actions on the calendar and taking the action in the quarter scheduled.

This would help in integration of the learnings, otherwise what we learn remains as information in our short-term memory and vanishes subsequently; making the whole learning exercise a waste of time.

Trust this helps you to better understand
i. the inter-connection between your purpose, the Purpose of your Business, Values of your Business, Impact / X, and BHAG.
ii. that clarity is arrived at through an ongoing iterative process with what would most serve your customer as the north star.
iii. that the final outcome could have been arrived at purely through Business Excellence, but it would have lacked heart and soul which gives energy to play the game as a marathon for greatness.

Keep learning, reflecting, inquiring, growing and taking action to contribute to joyously lead yourself and your businesses from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way 💜

Loving you,
j.
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Mountain of Growth

4/8/2024

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I played golf last Sunday with Eye-Q Co-founder and CEO. I was delighted to learn that he is a Scaling-up believer. He has scaled his business to 1000 employees using Communication Rhythm - one of the 10 Rockefeller Habits. He shared that he runs a Daily Huddle without fail even now.

Rockefeller Habits is one-fourth of the Scaling-up methodology. He scaled his business by using one-tenth of the one-fourth - that is by using 2.5 % of the scaling-up framework in depth.

He asked me - Isn't Communication Rhythm the crux of Scaling-up? My response to Rajat was - By not leveraging the entire framework, you are leaving a lot of money on the table. 

Money, the revenue and profitability of the business, is a measure of the impact we are creating through our work. Essentially, he is leaving a lot of impact on the table.

If we only care about earning good money and having a comfortable life, do a little bit deeply. You don't even need to go beyond Gear 1 consciousness. With Gear 1 energy itself, you will build a good business. Mediocrity is another word for good. Greatness is playing the world-cup and playing to win. Playing IPL is fun and creates good money, but that is not greatness as yet.

But, if we really care about scaling our impact, we can use our business as a spiritual playground to do that by scaling our business to unimaginable, seemingly impossible, crazy big levels.

To care about creating an impact beyond the money that we will earn to have a comfortable lifestyle for ourselves and our family, we need to be in Gear 2 Consciousness (Being of Service). That is why creating a 25-Years Vision of our impact this lifetime through our Businesses needs us to be in Gear 2 consciousness, otherwise we are unable to create the Vision itself.

There is a lot of money to be made in the red ocean. We can work 18 hours a days and beat all the competition to earn more money and become market leaders.

It requires us to be in Gear 2 Being of Service Consciousness to be able to creatively arrive at a Blue Ocean where it is not about beating the competition and becoming a market leader, it is about making massive value to our core customer by addressing their unfulfilled, unaddressed, unconscious needs; fulfilling which makes a huge difference to them. We uncover those needs because we so deeply care about them. It is not about making more money, it is about love, passion and contribution that makes the blue oceans visible to us while the rest of the world can't see them. Blue oceans are not about what the competition is doing, blue oceans are about how can we serve more deeply the customer community we are inspired to contribute to. As a by product of that, we are the only one in the blue ocean because the competition is nibbling each other's toes in the red ocean.

Therefore, Mountain 2 (Mountain of Value) of the RYD Business Excellence journey requires us to be in Gear 2 Consciousness. The work on Mountain of Value is to solve for profitability by iterating business models.

It requires the CEO / Business Owner / Entrepreneur / Start-up Founder and their leaders to be in Gear 3 to be on Mountain 3 to even be able to implement Scaling-up framework. Why?

The work on Mountain 3 (Mountain of Growth) of the RYD Business Excellence Journey is to build repeatability and scalability into the Business Model. That's exactly what the Scaling-up framework does. But it requires leaders to evolve from being The Impact to being The Channel of Impact. Mountain 3 is no longer about what the founder likes to do but what the founder has to do for the sake of the business. Having solved for Profitability on Mountain 2, customers will line up outside your office and your organization won't have the maturity, capability and capacity to serve your growing customer base and growing customer needs unless Mountain 3 is scaled.

If the founder does not grow in leadership depth to embrace the boredom of building repeatability and scalability into the Business Model, the business will writhe in agony on account of indigestion because of too much customer demand and inability of the organization to digest it. 

Mountain 3 requires the founder and the leaders to grow in Gear 3 Consciousness to become an Empty Space - from Nobody (Gear 0) to Someone (Gear 1) to Somebody (Gear 2) to Nothing (Gear 3). You become the Impact in Gear 1 and strengthen yourself further to become a bigger Impact in Gear 2. What bought you here will not lead you forward, In Gear 3, our work is to raise our consciousness to let go of the intoxication of being the Impact to become the Channel of Impact so that Impact can flow through us. That is how limitless impact and transformation can flow through us.

It's a leap of faith from Gear 2 to Gear 3 (from Somebody to Nothing) and it is a leap of faith from Mountain 2 to Mountain 3 (from a Lean Start-up to an Agile Scale-up).

The foolish think they know everything but the wise know they know nothing. It is this consciousness of wisdom that is required in Gear 3 to scale Mountain 3. It is exciting to solve a problem and it is boring to replicate that solution at scale ensuring the same extraordinary customer delighting output across all processes with god-inspiring consistency, irrespective of the person delivering the process. That is Process Excellence and the magical stuff that Mountain 3 is made up of.

If we ran with speed to climb Mountain 1 and Mountain 2, it is now time to slow down to build a strong foundation to speed up for scale on Mountain 4.

Contrary to popular belief, Process Excellence requires extremely high levels of creativity because we have to change the engine and wheels of the car of our business while the car is moving. 

While we use Steve Blank's Lean Start-up Methodology, Alex Osterwalder's Business Model Canvas and Blue Ocean Strategy framework on Mountain 2, Verne Harnish's Scaling-up Framework is designed for Mountain 3 (Mountain of Growth) to help build repeatability and scalability into the Business Model.  

CEOs and Founders have a tendency to use their intelligence to pick and choose what to implement from Scaling-up framework, and customise because they feel their business situation is different.

It doesn't matter which part of the world a baby is born in, the child will go through the same developmental milestones and has the same needs to be met by their parents and other care-givers.

So, it is with business. It doesn't matter which part of the world the business is born in, it will go through the same developmental milestones and has the same needs to be met by it's founder and leaders. 

If Mountain 1 and Mountain 2 were about rolling up the sleeves, Mountain 3 is about rolling up the sleeves even further to see the whole picture from a distance and then zoom in on the 1% which needs maximum attention as a place to start building repeatability and scalability.

The intention in Mountain 3 (Mountain of Growth) is to implement 100% of Scaling-up framework, which would take about 3 years for full implementation. The intention of the implementation is to build a strong foundation for scaling-up with ease, grace and velocity at Mountain 4 (Mountain of Scale). 

In Mountain 3, the business still grows though in a disciplined fashion at a steady pace to allow for the foundation to be strengthened through learning, integration and institution of Process Excellence and Best Practises. Verne has done a great job of putting that together in the Scaling-up Framework.

In which order to implement Scaling-up?

It's important to understand that the Scaling-up implementation is an iterative, additive and a build-up process. As more Scaling-up Growth Tools are implemented every quarter, they are reviewed and updated regularly. Once  all tools are implemented, the review and updation is done quarterly as the business moves to full-throttle scale-up in Mountain 4. Every new tool implementation and subsequent quarterly reviews will make visible new blindspots in the organization, which become an opportunity for creative solutioning and growth.

There are multiple pathways for implementation. The below is one pathway. It's a good idea to make a list of all problems faced by your business and pick-up the top 10% solving which would resolve 90% of the challenges faced by the business. For those 10% problems, identify the right scaling-up growth tool for implementation.

1. Strategy Tool: Core Values, Purpose and 10 to 30-years BHAG is the glue for the organization. This is what holds the whole organization together, if implemented correctly. This is usually the place to begin the implementation from unless there is so much of fire-fighting going on elsewhere, and solving that becomes a life and death situation.

2. Strategy Tool: Once there is familiarity with the Vision Summary Tool, the leadership team works through the One-Page-Strategic-Plan and the rest of the organization works through the Vision Summary. The intention is to get at least two-thirds of the organization on the Vision Summary with a clear line of sight on how their priorities roll up to the organisational priorities. Each leader across levels having a clarity on their Number 1 Priority this quarter, this month, this week is a measure of the success of the Vision Summary.

3. Execution Tool: Individual 13-Week Race. At least two-thirds and 100% of leaders of the organization on Vision Summary and Individual 13-Week race will significantly cut-down drama, over-work and overwhelment. 

4. Execution Tool: Communication Rhythms. This is the heartbeat of the organization. Daily, Weekly, Monthly. Quarterly, Annual rhythms for all people in the organization ensure the CEO, the orchestra conductor, is effortlessly creating beautiful music with all musicians in the orchestra  playing their individual instrument in harmony with each other. If these meetings are not creating value, it just means they haven't been implemented correctly.

5. Strategy Tool: Strengths, Weaknesses, Trends (SWT) Worksheet

6. Strategy Tool: 7 Strata. If a Business Model Canvas is not built, it's a good idea to build one for each customer segment before working on the 7-Strata tool. Creating a Strategy Canvas to understand the industry landscape before working on the 7-Strata tool would provide greater clarity for developing 7-Strata.  

7.  People Tools: FACE and PACE

8. Other Strategy Tools  

9. Other People Tools

10. Other Execution Tools

11. Cash Tools

​If implemented fully and correctly, the scaling-up methodology would increase:
i. Cashflow by 2X
ii. Industry Average Profitability by 3X
iii. Valuation by 10X

Shifting the Organisational Consciousness

CEO's Weekly Newsletter is a powerful structure of success to strengthen the culture through the regular emphasis on core values, purpose and BHAG. It is continuous repetition of the shared Purposed, shared Values and shared BHAG that shifts the consciousness of the organization one bit at a time. The weekly note from the CEO is a very effective tool for raising the consciousness of the organization and strengthening the community feeling amongst the people, the feeling of being one, walking together towards a shared BHAG. 

The weekly note requires the CEO to be in Gear 3 Consciousness in their Leadership Depth journey - Communicating Powerfully in the world of others. Vulnerable authenticity, creativity, humility, childlike trust and faith in the Universe and in the process of life are the spiritual values on this Gear, practising which gives us access to step up to Gear 3 consciousness. It's on this Gear with deep belief that 'I am making a difference. I am a channel of impact' that we get full access to Generative Language. From Gear 1 onwards, we start practising generative language but in Gear 3, we become Generative Language and it becomes our secret super power to generate the organisational culture by generating people to be high-performing, nurturing and growth-oriented; inspiring them to travel their own good-to-great journey. 

For the organization to be on its Good to Great journey, requires each one in the organization to be on their Good to Great journey and the CEO is the Chief Inspiration Officer, Chief Energy Officer, Chief Believer in the process for such a transformation to take place because the Good to Great journey is a team sport.

People want to do great work and deliver excellence.

If they are failing to do so, it is because either the process is missing or the current process is ineffective. Mountain 3 mantra is - Fix the Process, not the People. Using every poor performance as a way to go 5 levels deeper through the 5-Whys Business Excellence framework to understand the root cause at the process level and to creatively redesign the process through the 5-Hows framework to make the process person-independent so that excellent results are delivered in alignment with the intention and measurable outcomes of the process; irrespective of the person responsible for delivering on the process.

Mountain 3 work is about designing the game for excellence and the founder, having done their inner work to raise their consciousness to Gear 3, becomes the Chief Business Designer.

Common Language


The bible for the CEO and their leadership team is Scaling-up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

For all other people leaders, the bible is Mastering the Rockefeller Habits: The Keys to Successfully Scaling any size Organization (from start-up to Scale-up to Unicorn) by Verne Harnish.

And for all employees, the bible would be 12 Habits of Valuable Employees: Your Roadmap to an Amazing Career by Verne Harnish.

This ensures that the whole organization begins to speak the same language. 


A Gear 3 leader on Mountain 3 operates at 3 levels

1) Height: S/he can step up to a higher plane to see the big picture to discover opportunities for innovation, growth and strategic direction. This is what the Entrepreneur role in each one of us is capable of. The Entrepreneur role in us loves Leadership Depth, which is what gives him / her Height.

2) Width: S/he can step back to view the inter-connectedness of business and organisational elements enabling effective decisions to ensure process excellence. This is what the Manager role in each one of us is capable of. The Manager role in us loves Business Excellence, which is what gives him / her Width.

3) Depth: S/he can deep-dive into the details to identify the 20% that is at the source of the problem and the 20% that can be at the source of greater impact. This is what the Technician role in each one of us is capable of. The Technician role in us loves Craft Mastery, which is what gives him / her Depth.

A great leader has all the 3 roles in equal balance.

Be a great leader by consciously learning, integrating and growing across the 3 Growth Levers - Leadership Depth, Craft Mastery and Business Excellence - to joyously lead yourself and your business from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way.

Loving you,
j.
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