How BHAG drives growth?

​For Red Balloon, their Profit / X (unit of economics, or Unit of Impact as we call it in RYD) is Experience. Their original BHAG (Big Hairy Audacious Goal), created in 2005, was to serve 2 million experiences by 2015. They reached that in 2013. After that they lost steam and the business started to decline till in 2017 they created their next BHAG – to serve an experience sustainably every second by 2030. By 2020, they had already reached one experience every 34s and now they are at one experience every 18s.
 
Red Balloon use Scoreboard on their mobile devices besides big monitors in their offices.
 
Their Purpose is – We shift the way people experience life.
BHAG (Big Hairy Audacious Goal) – Experiences per second
Profit / X – Profit per Experience
Job to be done - Experience
 
Observe how their Profit / X, BHAG, Purpose and Job-to-be-done connects on Experience. BHAG is a measure of Purpose and unit of measurement is X from Profit / X.

Here's what it is for RYD:

Purpose: We support people to Have It All; and be happy, healthy and prosperous.
BHAG 2047: We support people to Have It All, one business at a time - nurture 60 Indian Businesses to be Fortune Global 100, 300 Indian Businesses to be Fortune Global 500, 1000 Indian Businesses to be Forbes Global 2000
Profit / X: Profit per Business on their Have It All, Good to Great journey
Job-to-be-done: Have It All

What is your Business' Purpose, BHAG, Profit / X, Job-to-be-done?

Are they all aligned?

Does each one in your organization have this understanding and therefore, is everyone playing the same game?

Simplify by understanding the fundamentals to joyously lead yourself and your business from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way 💜

Loving you,
j.​