Implementation Guide: 3HAG Way by Shannon Susko - Jyoti Gulati

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The RYD Business Excellence Journey

Table of Contents

Implementation Guide: 3HAG Way by Shannon Susko

17/3/2026

Steps to building a market leading Strategy

Build your Foundation: Core Purpose, Core Values, BHAG, Profit / X - Slides 5 to 24

Step 1. Gut out your first 3HAG - Slides 26 to 34

Step 2. Create your Key Function Flow Map - Slides 35 to 51

Step 3. Create your Market Map - Slides 52 to 64

Step 4. Define your Core Customer - Slides 65 to 83

Step 5. Create your Attribution Framework to find your market’s White Space - Slide 84 to 112

Step 6. Name your 3-5 Differentiating Actions by completing your Activity Fit Map Level 1 - Slide 113 to 117

Step 7. Draw your Activity Fit Map 2 - Slides 118 to 120

Step 8. Summarize your One-Phrase Strategy to keep your team focussed on where you are heading - Slides 121 - 133

Step 9. Gut out your Swimlanes - Slides 134 to 149

Step 10. Develop your 36 Month, month-over-month Rolling Forecast that aligns with your Swim-lanes - Slides 150 to 171

Step 11. Determine your Brand Promise with a Guarantee and your Secret Sauce - Slides 172 to 203

Step 12. Confirm your 3HAG - Slides 204 to 230

From Step 12, go back to Step 1 and repeat endlessly. - Slides 231 to 236

Click below to download the template for the Good to Great Playbook for your Business, based on the Implementation Guide.

RYD Business Name_Good_to_Great_Playbook_ddmmmyy_v1.1.docx
File Size:	358 kb
File Type:	docx

Below are templates from 3HAG to create Strategic Pictures for your business to be included in your Business Good-to-Great Playbook.

Use Claude to create your Strategic Pictures. Share the information and the Strategic Picture template from the below, and tell Claude to create the Strategic Picture for your business.

The best practise is to create a physical Good-to-Great room in your office, apart from having the latest version of your Strategic Pictures in your Business Playbook, where all these Strategic Pictures are up on the wall for easy reference and quick updates during your Daily, Weekly, Monthly, Quarterly, Annual meetings with your leadership team. These meetings are your playground to play the big game of achieving your shared BHAG to fulfil on your shared purpose in alignment with your shared values. This ensures you and everyone on your leadership team is on the same page, speaks the same language, has the same understanding and are rowing in the same direction.

chapter_1_-_strategic_execution_checklist.pdf
File Size:	187 kb
File Type:	pdf

chapter_2_-_bhag_updated.pdf
File Size:	161 kb
File Type:	pdf

chapter_2_-_core_purpose_core_values.pdf
File Size:	302 kb
File Type:	pdf

chapter_2_-_profit_per_x_3hag.pdf
File Size:	113 kb
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chapter_2_gutted out 3HAG.pdf
File Size:	69 kb
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chapter_4_-_core_customer.pdf
File Size:	122 kb
File Type:	pdf

chapter_4_-_key_process_flow_map_part_1.pdf
File Size:	157 kb
File Type:	pdf

chapter_4_-_key_process_flow_map_part_2.pdf
File Size:	184 kb
File Type:	pdf

chapter_4_-_organizational_function_chart.pdf
File Size:	456 kb
File Type:	pdf

chapter_4_-_the_map.pdf
File Size:	189 kb
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chapter_6_-_3-5_differentiators.pdf
File Size:	136 kb
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chapter_6_-_attribution_framework.pdf
File Size:	541 kb
File Type:	pdf

chapter_7_swimlanes.pdf
File Size:	173 kb
File Type:	pdf

chapter_8_-_36_month_rolling_forecast_.pdf
File Size:	600 kb
File Type:	pdf

chapter_9_-_brand_promise_with_guaruntee_updated.pdf
File Size:	174 kb
File Type:	pdf

chapter_9_–_secret_sauce.pdf
File Size:	163 kb
File Type:	pdf

The below is the Shannon's presentation for your reference from the RYD Meet the Mentor EXPAND Event she led for our community on 23-Feb-26.

Let’s keep learning, implementing and making a massive difference to joyously lead ourselves, our kids, our relationships, our people and our businesses from good to great, realize our dreams and have it all with ease and grace; while having lots of fun and adventure together along the way; living our shared values, fulfilling on our shared purpose by achieving our shared big hairy audacious goal of nurturing Fortune 100, Fortune 500, Forbes Global 2000 businesses from our land; enabling our country to be the world's most developed, beautiful and greenest nation with her citizens happiest, healthiest and the most prosperous; creating a Brave New World of love, peace and joy.

Loving you,
j.

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