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Start To Scale By Verne Harnish

Is it absolutely Necessary to use AI today just because the World is Talking about it?

19/5/2025

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This is a great question. Thank you for your courage and First Principles Thinking to even ask this question.

I would say it is important to learn about and understand AI because with the higher collective intelligence of humans and computers, how we do anything and everything will shift just as the coming of Internet shifted how we did anything and everything.

When we learn and understand something, we can use it effectively as a tool to fulfil the Purpose of our Business and achieve our Big Hairy Audacious Goal; and through that fulfil our Purpose this Lifetime through our work and realize our highest potential; supporting us to realize our impossible, unimaginable, crazy-big dreams and have it all with ease and grace.

I believe AI will accelerate the evolution of human beings to Gear 5 Consciousness by being an external force to make human beings increase their intellectual intelligence by having to partner with more intelligent computers and having to learn a lot more as an outcome of that. 

We become like the company we keep. Our company in the form of computers is becoming far more intelligent. That will have a ripple effect in humans becoming far more intelligent across different dimensions because we are wired to learn, grow and evolve.  The humans who learn, grow and evolve will thrive, following Thrival of the Fittest principle. In the earlier phase of evolution of our species, it was Charles Darwin's Survival of the Fittest principle which was at play. In the current phase of the evolution of our species from good to great, from Fear Consciousness to Love Consciousness; it is Thrival of the Fittest principle which is at play. Fittest in this context is being at the highest level of health, fitness and joyous well-being across all our 5 bodies - physical, energy, emotional, mental, spiritual.

AI will contribute to more and more humans going on their good to great journeys to strengthen their emotional Intelligence, Intuitive Intelligence / Inner Wisdom and Spiritual Intelligence; ultimately accelerating our species to our next level of evolution - the Gear 5 Human.

What will remain the same as far as business is concerned is that business will continue to remain about serving the customer. Those businesses who understand that the centre of the Universe is their customer; and not AI / technology or their product / service or their craft / domain; are the businesses which will march forth towards claiming their right to be a great business. 

A quick definition of strategy is that it is a structure of success to make a massive difference to the customer.

Mediocre businesses will die because they will become blinded with the shine of a new toy called AI and over-invest and wrong-invest in it; while wise great businesses will use AI to make an even bigger difference to their employees, customers and other stake-holders.

Let's keep taking Actions of Courage to master and dissolve Fear, an inheritance of our species, to transform what it means to be a woman, what it means to be a man, what it means to be a leader, what it means to be a business and what it means to be a human being to joyously lead ourselves and our work from good to great, realize our dreams and have it all with ease and grace; while having lots of fun and adventure along the way.

Loving you,
j.

Hat Tip: Amrita 💜

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