Category: Business Excellence

Why WHY is Important?

16/5/2024

In the early years of building my business, I had hired a super intelligent marketing consultant who had been a Chief Marketing Officer of leading brands of the country.

He told me Have It All and Realize Your Dreams as an offering won’t work, that it is too idealistic, that it is not a believable promise, that it will impact my credibility if I even talk about it.

Indra Nooyi’s interview went viral where she declared that women cannot have it all and invited women to accept that reality. That was around the same time when I was offering Have It All as a way of life to women through Mums At Work™, my first business, now a channel of impact of Realize Your Dreams Gym for Business, Leadership and Life Mastery™.

I believe growth gets accelerated when you have mentors holding the mirror for you. So, I had a Board of Advisors as soon as I started my entrepreneurial journey in 2010, after hanging up my corporate boots at American Express. Blossom Kochhar, India's leading woman entrepreneur from the times when entrepreneurship was not as yet fashionable, American Express' India Head and Genpact's global HR Head were part of the Board.

I wanted to have it all. I was a guilty young mother who quit her cushy senior executive corporate job because fear of not being loved by her kids was way bigger than the security of a fixed salary at the end of the month.

The way to solve for having it all for me was by giving it to others. I wanted to solve for and make available Having It All for women, the first community that I was inspired to work with. That Why for my business connected deeply with me because that’s what I most wanted for myself.

I intuitively knew my How – Agility of Mind, Being of Service, Communicating Powerfully in the World of Others, Delivering on my Word, Excellence.

But, the Board wasn’t interested in my Why and How. They only wanted to know my What and I didn’t have clarity on that. I iterated business model after business model from providing groceries and vegetables to women at corporates, hobby creative classes at their workplace, inspirational talks, networking events, part-time jobs, theme clubs, gender diversity programs for corporates, success coaching.

Finally, RYD was born 3 years later in 2013 after breaking 10 business models as an Integrated Entrepreneurship Program bringing together business coaching and success coaching. RYD continued to iterate from there, year on year, to what it has now become.

My first Chief Operating Officer in those early years, a senior leader from a global technology company, with vast amounts of operational experience, got my Why but didn’t connect with my How. She connected deeply with Having It All for herself as she was my coachee before she became my COO but questioned about coaching others on Having It All when she said she didn’t Have It All herself.

For me, Having It All is a journey and as I am being of service by supporting others to Have It All by connecting them to their Power to Create and doing much more of what I am coaching others to do, more of it will keep getting created for me as it’s in giving that we receive and it’s in doing before telling others to do.

I moved ahead with my Why, How and newly discovered What; leaving behind my partners on my initial journey – the senior marketing consultant, the board members, my COO, and other employees who had joined because I gave them a salary. We parted ways along the journey because I had not as yet understood the importance of partnering with only those people who were inspired by my Why, How, What in that order – team members, business partners, advisors and even coachees.

A solopreneur again after having failed to scale my first business. I took away valuable learnings from my initial experience. In retrospect, I didn’t have the Leadership Depth to scale my business at that time. I wasn’t able to bring people together to fulfil on a missing need in the world that spoke to my heart and soul. I didn’t have an understanding of the depth of craft mastery to make having it all available to people.

I used the playground of Business Excellence to learn and grow in Craft Mastery, and the playground of Life to learn and grow in Leadership Depth.

In response to the Board’s continued input every meeting before I formally dissolved the Board that I was a bottleneck of my own business, I birthed Centre for Coaching Excellence to coach, develop and train RYD Coaches for the business to continue creating massive positive impact long after I am gone, and even more so.

My COO introduced me to Vipassana. My marketing consultant taught me how to build my own website, which I am still running on my own. My earlier employees taught me to hire for Why and How, and to relate to my people as my coachees. Therefore, our coachees are RYD Heart (RYD Circle of Love), RYD coaches are RYD Soul and RYD Staff are The Source of RYD. Yet, there was a time when I cared more about my coachees than about my own people.

I learnt a lot more from my partners of my initial journey, but the above was their most significant contribution to me.

Yet,

If I had listened to the senior marketing consultant, I would now be a business coach like millions of others with my mind coaching the mind of my coachees; unable to support them to realize their highest potential, make massive positive impact and have it all.

If I had listened to the Board, I would now be offering part-time jobs to women with them still struggling as helpless victims under the burden of their triple responsibilities – kids, work and home.

If I had listened to my earlier employees, I would now be running Events for women with them feeling happy and grateful in the events, but go back to their normal lives with no experience of their greatness outside the events.

If I had listened to my earlier coachees, I would now be running clubs for professional women to be members of, experiencing a safe supportive space; but not inspired to realize their highest potential.

If I had listened to my husband, I would have become a soft-skills corporate trainer.

If I had listened to my Dad, I would have never quit my high paying job at Amex.

If I had listened to the breakdowns in my Life, I would have surely re-joined the corporate world.

Instead, I chose to stay true to my Truth, however laughable that idea was; walked alone for a large part of my journey; invested massively in craft mastery to answer the question ‘How to Have It All?’ from multiple points on the Ball of Perspective to contribute to my coachees; instead of spending that time and money in marketing myself and networking.

Today, Realize Your Dreams (RYD) is our community, Have It All is our Purpose and Good to Great is the journey we are all on with each one of these three as our brand promises and the jobs-to-be-done. Our next Hero’s journey is to nurture 60 Indian businesses to be Fortune Global 100, 300 Indian businesses to be Fortune Global 500 and 1000 Indian businesses to be Forbes Global 2000. This is a laughable idea just as Have It All and Realize Your Dreams was 14 years ago. I grew massively and experienced massive joyous fulfilment along the journey to make the laughable real that I am looking forward to the next leg of my journey to make the next laughable idea real.

I would have surely made money through the various other options that I was advised on – continue working with Amex, business coach focussed only on business, part-time jobs, events, clubs for professional women, soft-skills corporate trainer, re-joining the corporate world.

But, I would have left a lot of impact on the table because Massive Impact is an outcome of being true to your Why. I can’t claim to have made massive impact, yet what I have created so far is much more massive than I would have with any of the various options I was advised to take on.

Since Money is a perfect expression of our creativity and the difference we are making, the revenue of our business is a measure of our impact. Building your business on only a financial model will leave a lot of impact, and therefore, lot of money on the table.

Your Why and How is the oxygen of your business. You can be happy with the success you are creating and yet, you can create super success along with transforming the world, and yourself as an outcome of that. Then, why not choose that?

Let’s correlate Why, How and What concept with the ideas of different Thought Leaders to explore different points on the Ball of Perspective, each equally true and powerful, for greater clarity, understanding and ease of implementation in our own lives, personally and professionally. It’s only in implementing the learnings and insights that the learnings and insights have any meaning and value.

1. Simon Sinek
Live and communicate from Inside-Out to inspire action from your people and your customers, and create Greatness.

The below is Simon Sinek's Golden Circle:

i. Your WHY is your purpose, cause, or belief. WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care about the work you do?

ii. Our HOWs are the actions we take when we are at our natural best and are living out our WHY. It’s HOW you bring your WHY to life that makes you and your company unique. As a result, the combination of your WHY and HOWs is like your organization’s fingerprint.

iii. Every single company and organization on the planet knows WHAT they do. This is true no matter how big or small, and no matter what industry. Everyone is easily able to describe the products or services a company provides or the job function they have within that system. WHATs are easy to identify and important to have, but are less impactful than the WHY.

Here's an article by Simon Sinek on the Golden Circle - The Golden Circle

The inspired leaders—every single one of them, regardless of their industry—think, act, and communicate from the inside out.

People don’t buy WHAT you do, they buy WHY you do it.

Here's a TED Talk by Simon Sinek on How Great Leaders Inspire Action:

For RYD,
i. Why – Our Purpose is to support people to Have It All, and be happy, healthy and prosperous.
ii. How – Agility of Mind, Being of Service, Communicating Powerfully in the World of Others, Delivering on your Word, Excellence. These are RYD Core Values. These are also Leadership Depth Gears to raise human consciousness, one step at a time from Gear 1 to Gear 5 = Leadership Depth
iii. What – Transformation Ecosystem for Businesses - Coaching leaders to joyously lead themselves and their business from good to great, realize their dreams and have it all with ease and grace; while having lots of fun and adventure along the way = RYD Good to Great Journey integrating 3 Growth Levers (Leadership Depth, Craft Mastery, Business Excellence) to support people to Have It All, one organization at a time

2. Scaling-up’s Vision Summary Tool
i. Why: Purpose of your Organization.
Big Hairy Audacious Goal (BHAG) is a Milestone on the way to fulfil on your Purpose.
ii. How: Your organization’s Core Values
iii. What: Brand Promises, the Job-to-be-Done

For RYD,
i. Why: Purpose of your Organization.
Big Hairy Audacious Goal (BHAG) is a Milestone on the way to fulfil on your Purpose.

Purpose: Our Purpose is to support people to Have It All, and be happy, healthy and prosperous.

BHAG: RYD India 2047 - Our BHAG is to be the world’s best Transformation Ecosystem nurturing 60 Indian Businesses to be Fortune Global 100, 300 Indian Businesses to be Fortune Global 500 and 1000 Indian Businesses to be Forbes Global 2000 as Businesses we coach become Spaces of Grace for people to joyously lead themselves and their work from good to great, realize their dreams and have it all; supporting India to be the world's most developed, beautiful, greenest nation with her citizens happiest, healthiest and the most prosperous; creating a Brave New World.

Supporting people to Have It All, one organization at a time.

ii. How: Your organization’s Core Values
Agility of Mind, Being of Service, Communicating Powerfully in the World of Others, Delivering on your Word, Excellence

iii. What: Brand Promises = The Job to be Done
a. Joyously Lead your Business from good to great to create a massive positive impact in the world
b. Effortlessly Realize Your Dreams
c. Have it All with ease and grace, while having lots of fun and adventure along the way

Click below to download a blank template of Vision Summary:

Scaling-up Growth Tools - Vision Summary
File Size:	535 kb
File Type:	pdf

Download File

3. Jim Collins’ The Hedgehog Concept
i. What you are deeply passionate about? = Why
ii. What you can be the best in the world at? = How
iii. What drives your economic engine? What will people pay you money for? = What

For RYD,
i. Why: What you are deeply passionate about? – Raising People’s Consciousness to Have It All = Leadership Depth
ii. How: What you can be the best in the world at? – Realize Your Dreams (RYD) Coaches = Craft Mastery
iii. What: What drives your economic engine? What will people pay you money for? – Business Growth, Coach businesses from Good to Great - Profit per X is Profit per Business = Business Excellence

Bringing it all together: Coaching Leaders to lead themselves and their business from Good to Great, Realize their Dreams and Have It All with ease and grace; while having lots of fun and adventure along the way.

4. Ikigai

i. What you Love? = Why = If you stay True to your Truth, your Why, in the face of all breakdowns, you grow in Leadership Depth.
ii. What you are Good at? = How = This becomes your Craft Mastery. Play to be the world’s best in this.
iii. What you can be Paid For? = What people want = Give to People what they need through what they want = Business Excellence
iv. What the world Needs? = What people need = You bring together the above three to fulfil on this missing need through your work and your life.

For j,
i. What you Love? = If you stay True to your Truth, your Why, in the face of all breakdowns, you grow in Leadership Depth = Having people experience their own greatness = Why
ii. What you are Good at? = Coaching = Craft Mastery = Play to be the world’s best in this = How
iii. What you can be Paid For? = Coach leaders to lead their businesses from Good to Great = Business Excellence = What
iv. What the world Needs? = Have It All = Outcome to be delivered, missing need to be fulfilled by bringing together the above 3. Coaching Leaders to lead themselves and their business from Good to Great, Realize their Dreams and Have It All with ease and grace; while having lots of fun and adventure along the way.

5. RYD
i. How to Realize Your Dreams?
a. Why: Your Purpose
b. How: Your Spiritual Values which fill the Hole in your Soul, Your Big Mind, Your Peaceful Warrior Roles
c. What: Your Dream.

ii. How to Fulfil Your Intentions?
a. Why: Your Intention.
b. How: How will you know you have fulfilled your Intention? These are your measurable Outcome Goals for the Intention, forming the first level of structure of success.
c. What: What do you need to do to achieve the Outcome Goals? These are your measurable Input Actions or Process Goals, which form the second level of structure of success.

iii. RYD Circles of Transformation
a. Why: The Source of RYD – Circle of RYD Staff
b. How: The Soul of RYD – Circle of RYD Coaches
c. What: The Mind of RYD – Circle of RYD Playbooks
d. First Level of Impact: The Heart of RYD – RYD Circle of Love – RYD Coachees
e. Second Level of Impact: The Energy of RYD – Circle of RYD Graduates
f. Third Level of Impact: The Body of RYD – Circle of RYD People – All people in the lives of all RYDians (Staff, Coaches, Coachees, Graduates) - their family members and all people whose lives they touch in their organization and other communities that they are a part of

Keep playing to joyously lead yourself and your business from good to great, realize your dreams and have it all with ease and grace; while having lots of fun and adventure along the way 💜

Loving you,
j.

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The Foundation of the Business Excellence Journey

30/4/2024

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Skip this article if you want to build a good business. But, if you want to build a great business, then this is the foundation of all that you will do in your Business Excellence journey.

Without this piece which I will share in a bit, there is no heart and soul in our business. A great business is all about heart and soul; supporting our mind, body and energy to play full out. In a good business, heart and soul are buried deep inside, and work is a list of things to do instead of the joy of building magnificence in the world through our work.

As a business coach, this is fundamentally the most important thing I do – get people in touch with their Purpose and their Spiritual Values that bring deep fulfilment and blissfulness to their soul, and their Big Hairy Audacious Goal that engages their heart with the joy of playing the great game of business to make a massive impact through their work. Everything else on the Business Excellence journey is a piece of cake. Most leaders struggle so much with everything else that they feel that’s what is more important. But, the struggle is because the foundation is not in place. If you want to build a great organization with ease and grace, then get this piece right.

An organization is a living organism and has a heart and a soul, as much as each individual who is a part of this community. If each individual’s heart and soul vibrates in sync with the organization’s heart and soul, then the whole organization will move forward towards fulfilling on its shared Purpose with joyous velocity and make a massive difference as measured through its Revenue and Profitability.

Money is an expression of the difference we are making. No customer will give us one rupee if we are not making a difference to their lives through our products and services. You go to the market and pick up a loaf of bread and pay Rs 40/- for it. That Rs 40/- is in gratitude for the farmer having sown the grain, the baker for baking the bread, the packager for packaging the bread, the transporter for transporting the bread to the nearest retail outlet and the shop-keeper next to your house for keeping the bread for you to buy from to fulfil your need to have bread on your dining table. That Rs 40/- is for the farmer, baker, packager, transporter, shop-keeper for having been of service to you.

The movement of money is merely a movement of people being of service to each other. Revenue is the difference you are making to your customers. That is why the revenue your business earns is an expression of the positive impact your business is creating in the world. Grow your business revenue massively because that is a measure of your impact, the measure of the difference you are making through your business.

Profit is the difference you are making to your employees, business partners and all other stake holders. Greater a difference you make to your employees, business partners and all other stakeholders engaged in delivering your product / service to your customers, greater their hearts and souls would get engaged with the journey that your organization is on, greater Operational Excellence you will see your people innovatively and creatively explore, experiment and implement to reduce the effort and energy required to serve the customers at the levels they have no right to expect, resulting in higher profitability. Grow your profitability massively because that is a measure of your contribution to your people, of the difference you are making in their lives.

So, what is that foundation and how do we go about discovering it and implementing it?

The foundation of Business Excellence is Purpose, Core Values and the Big Hairy Audacious Goal.

The Purpose is the Why of your business, the very reason of existence of your business.

The Core Values is the How of your business, the rules of the great game of business you are playing, the guiding light for you and your people which will lead you and your people from good to great.

The Big Hairy Audacious Goal (BHAG) is the What of the business, the game you are playing to fulfil on the shared Purpose of your organization. The BHAG is a milestone on the journey to fulfil on the Shared Purpose of your organization.

If you can boil your business to 1 word or a phrase, that’s a Wow. Does the same word or phrase show up in your Purpose, Core values, BHAG, job-to-be-done, brand-promises, profit / x?

Let’s take RYD as an example:

Our Purpose is to support people to Have It All, and be happy, healthy and prosperous.

One of our Core Values is Excellence. We define this core value for ourselves as:
Excellence - I love, accept and like myself as I am right now. I love, accept and like you as you are right now. I love, accept and like life as it is right now: We play to the world’s best in what we do by learning from Masters from around the world. We actively work on all the 3 RYD Growth Levers (Leadership Depth, Craft Mastery, Business Excellence) to joyously lead ourselves and our work from good to great, realize our dreams and have it all with ease and grace; while having lots of fun and adventure along the way. We realize our highest potential to make a massive impact by living our Purpose through the work we do. Our dreams are impossible, unimaginable and crazy because that defines the growth we have committed ourselves to this Lifetime. People experience each other as extraordinary in our space.

Our BHAG is:
RYD 2047 - Our BHAG is to be the world’s best Transformation Ecosystem nurturing 60 Indian Businesses to be Fortune Global 100, 300 Indian Businesses to be Fortune Global 500 and 1000 Indian Businesses to be Forbes Global 2000 as Businesses we coach become Spaces of Grace for people to joyously lead themselves and their work from good to great, realize their dreams and have it all; supporting India to be the world's most developed, beautiful, greenest nation with her citizens happiest, healthiest and the most prosperous; creating a Brave New World.

Can you see how the phrase Have It All appears in all the 3 components of the Foundation of our Business – Purpose, Core Values, BHAG?

In fact, this phrase appears even in our job-to-be-done, brand-promises and profit / x. More on this in future articles.

Have It All creates a horizontal alignment for us on the Vision Summary, a Scaling-up tool, with it appearing in our Core Values, Purpose and Brand Promises.

Have It All also creates a vertical alignment for us on the Vision Summary with it appearing in our Purpose, BHAG and One year Goals.

Our one year Goal has the metric to measure our progress towards our BHAG and Purpose, one year at a time. This metric is Number of Businesses in which we are coaching the CEO and their Leadership Team to support them and their people to Have It All.

There’s another horizontal alignment in the Vision Summary between 3HAG (3 Years Highly Achievable Goal), 1HAG (1 Year Highly Achievable Goal) and Quarterly Priorities through the same metric as above. That metric is represented as X in the ratio Profit / X, where X being Number of Businesses in which we are coaching the CEO and their Leadership Team to support them and their people to Have It All.

Since Profit is maximized by maximizing Revenue and maximizing Operational Excellence to reduce cost of delivery, Profit is the difference we are making to our customers, employees, business partners and all stakeholders engaged in delivering our product / service to our customers.

If our Profit / X is the difference we are making to our customers, employees, business partners and all stakeholders per business, then our whole strategy is about making that happen.

Because of the above clarity, defining our Strategy becomes easier. Reminder of what is Michael Porter’s definition of Strategy – Strategy describes how a company creates a unique and valuable position through a set of differentiating actions.

Our unique and valuable position is: Have It All

Important thing to note here is that once we became clear on our Purpose, Core Values and BHAG, it gave us clarity on how to re-architect ourselves as below which becomes one part of the set of differentiating actions we are taking to create a unique and valuable position in the mind of our customers or coachees as we call them:
1. Coach one person for 100 years than coach 100 people for one year. Why?
i. Because one Gear 5 CEO will create greater impact in the world and support more people to Have It All than 100 Gear 1 CEOs.
ii. Because to that one Leader, the quantum of impact and transformation available would be exponential.
iii. Because coaching one person deeply over 100 years is far more fulfilling for the coach because coaching to that much depth grows the coach in massive magnitude than coaching 100 coachees on the surface.

2. Coach one organization with CEO and their Leaders over many years than many CEOs for one year. Why?
i. Because it is way more easier for the CEO to lead themselves and their business from Good to Great when their entire leadership team is also on their good to great journey.
ii. Because Greatness is a 20 years game, not a fad of the season. It is exciting in the beginning, magnificent in the end but messy all the way through in the middle.
iii. Because it would take a significantly skilled coach high on craft mastery to journey long-term with the business they are coaching than doing short-term interventions, enabling massive growth for the RYD Coaches.

3. Coach one family than many individuals. Why?
i. Because we progress faster on our good to great journey with greater ease and grace when our spouse, siblings and other family members are also on their good to great journey.
ii. Because if both parents are on their good to great transformation journey, their children will organically and naturally start travelling their own good to great journey to have it all creating greater impact in the world with less effort.
iii. Because the coaching will be deeper and create a much bigger difference to the coachee, if the coach has context of the family that the coachee belongs to. Making a much bigger difference to the coachee is far more fulfilling for a coach as it requires the coach to learn, grow and contribute to a much greater depth and width.

The above strategy is not because we want to make more money. The strategy is defined to support us to fulfil on our shared Purpose and shared BHAG with greater ease, grace and velocity.

Revenue and profitability is the wagging of the dog’s tail. Most businesses either catch the tail and keep moving it to make it wag; or beat the dog to make it wag the tail. How is all that going to make the tail wag?

The only way the tail will wag on its own is to feed the dog. Feeding the dog is being of service to your customers, employees, business partners and all stakeholders. You feed the dog, the tail will automatically wag with joyous ease and grace.

Whenever we are struggling and working extremely hard to create results, it is because we haven’t found the tiny action to take to create the results with ease and grace.

How do you determine the Purpose, Core Values and BHAG of an organization which has grown without this foundation?

Irrespective of the age of the organization, the founder is key to this discovery and articulation. It is the founder’s purpose, founder’s spiritual values and founder’s vision of the impact they want to create in the world that will show the way to the organization’s purpose, values and BHAG. The outer reason may be wealth creation but it is never truly that.

If you are a second-generation business leader, spend some time with the founder understanding what makes their heart sing, their soul dance, their mind fill with the joy of creation and their energy soar passionately in the vast sky of limitless possibilities. Each human being has an intrinsic need to be a channel of impact to experience their undeniable greatness. The soul hungers for that. You would need to learn to be a minimum of a Gear 3 leader to communicate powerfully in the world of the founder to have a conversation that deeply fulfills both of you to uncover their purpose, spiritual values and BHAG.

If you are the founder, invest time with your coach to discover your Purpose, your spiritual Values, your 25 years Vision of the impact you want to create in the world for which your business is the structure of success.

Having discovered and found an experiential connection with your purpose, spiritual values and vision, it is time to touch, move and inspire your people with the reason of your existence, the difference you want to make, the future you want to create with the passion that surges through your body. You can’t fake it. You have to communicate from the depths of your heart and soul to connect with your people’s hearts and souls. That’s how Martin Luther King, Bapu Gandhi spoke and had the people of their nation fulfil on their vision, on their Purpose. To speak with the vulnerable authenticity of that energy, you need to learn to be at least a Gear 3 leader.

As you uncover your purpose, you have to also find an experiential linkage between what your Purpose is and what is the Purpose of your people. Lead with questions, ask them what they most want to create in this lifetime, what their Quest is and teach them that it’s in giving that we receive for them to understand that the only way to get what they want is to give to others what they want for themselves and that, then becomes their Purpose. If you are still on your journey to be a Gear 3 leader, take support from your coach for this deeply heart-warming, soul-stirring conversation.

Through this heart-engaging, soul-connecting conversation with your people, one group at a time, evolve a shared Purpose, shared Values and shared BHAG that heart and soul resonates with all of you.

The only way to have the above conversation is if you are in touch with your emotions and your spontaneity (which is opposite of anxiety).

Purpose, Values, BHAG are discovered in Mountain 1 (Mountain of Purpose) of the Business Excellence journey.

On Mountain 2 (Mountain of Value) of the Business Excellence journey, you will uncover Jobs-to-be-Done, Brand Promises and Profit / X.

Business Excellence journey, as all journeys are, is an iterative process. We continue to iterate forward, continuously learning, continuously evolving, continuously making a bigger difference than before. The journey of greatness is endless and is iterative.

The Purpose is not going to change much, nor Values, though the articulation of the same may continue to evolve as you get more clarity through your conversations with yourself and with your people.

Make sure your BHAG is a measure of your Purpose and has a metric to measure if you and your people are progressing towards fulfilling on your shared Purpose.

Purpose is a direction, your north star, and therefore you will never ever fulfil on it; though you will keep moving towards it as it guides you on the direction that you need to take.

How to be the Gear 3 Leader to communicate powerfully in the world of Others to create the above foundation?

Here are few Distinctions with respect to Communicating Powerfully in the World of Others (Gear 3 Leadership Muscle). A Distinction is a distinct point on the Ball of Perspective that give us Power to Create our Reality in alignment with our impossible, unimaginable, crazy dreams.

1) In Gear 1, we relate to our own self as extraordinary. In Gear 2, we relate to other people in our Space as extraordinary. It's only in Gear 3, other people begin to relate to us as extraordinary. All of us want to be in Gear 3 but to get there, one has to go through the fire of Gear 1 and Gear 2.

Interestingly, by the time we reach Gear 3, other people admiring us doesn't even matter anymore because we have become an empty space for other people to discover themselves; a channel of impact for people to draw from the Universe what would most serve them.

2) Ego is nothing but a human being's self-defense mechanism to protect oneself from the pain of one's own Hole in the Soul. Let this understanding support us to be loving kindness to all people in all our conversations because we know the pain of the Hole in our Soul.

3) The 3 growth levers equally exercised supports us in our good to great journey to realize our highest potential - Leadership Depth, Business Excellence and Craft Mastery. As a leader, our job is to support our people to realize their highest potential. By being clear which growth lever is not fully strengthened for our people, we can help them understand the barrier in their growth and help them build their structure of success to maximise their growth and therefore, their happiness and fulfilment.

4) If people are not on their good (Gear 0) to great (Gear 5) journey, they would be operating from Gear 0, from the hole in their soul. Our highest contribution to them would be to raise our consciousness to Gear 4 (Delivering on Our Word leadership muscle) which helps them to step up to Gear 1 (I am extraordinary and I love myself) in our space, helps them experience their own greatness in our space; supporting them to learn, grow and contribute much more effectively.

Gear 4 is the domain of Integrity. Gear 4 is also the domain in which when I say - I believe in you, you will viscerally feel my belief in you. That creates the space for you to step up to Gear 1 in my space. But, if I have broken words in our relationship, it will come in the way for me to step up to Gear 4 in our relationship. So, restoring my broken word to you supports me to step up to Gear 4 in our relationship, which is when I can look straight into your eyes and say - I believe in you; and you will experience my belief in you and relate to your own self as extraordinary at an experiential level.

5) Happiness and Fulfilment is an experience of growth. If we are not growing, we are dying. The highest growth available to us is in realizing our highest potential. We define and, therefore, limit our highest potential by our dream. More impossible, unimaginable, crazy our dream; more growth we have gifted ourselves this lifetime; provided we play the game to realize our dreams. Help people discover their impossible, unimaginable, crazy dream that scares them a bit because if their dream doesn't scare them, then their dream is not big enough. Support them to build a structure of success for realizing their dreams and help them to identify the first tiny step to take from their structure of success. This is a foundation for communicating powerfully in the world of others.

Big Hairy Audacious Goal is the impossible, unimaginable, crazy dream at an organizational level. Help people discover the linkage between their personal impossible, unimaginable, crazy dream to the organizational BHAG, and the linkage between their personal purpose to the organizational purpose to make the organizational Purpose and BHAG a part of the shared organizational consciousness owned by all people. Overtime, only those people who resonate with the shared organizational Purpose and BHAG will continue marching forth to lead the business from good to great, others will move out on their own journey some place else.

Lead from your heart and soul to lead yourself, your people and your business from good to great by supporting your people to realize their dreams and have it all to realize your dreams, have it all and make a massive difference to our country and the world 💜

Loving you,
j.

Recommended Further Reading:
1. Building your Company's Vision by Jim Collins in Harvard Business Review
2. The 3 Laws of Performance by Steve Zaffron and Dave Logan
3. Chapter 6 The Core in the Strategy Section of Scaling-up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

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Realize Your Dreams India - 2047

18/1/2024

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Our Big Hairy Audacious Goal is RYD India 2047 - In 100 years of India's rebirth, our country would be the world's most developed, beautiful, greenest nation with her citizens happiest, healthiest and the most prosperous; leading humanity forward to a Brave New World of love, peace and joy with 1000 Indian Businesses in Forbes Global 2000, 300 Indian Businesses in Fortune Global 500 and 60 Indian Businesses in Global 100.

To realize this dream, in 2047, RYD would have the world's largest, strongest, the most heart and soul connected community of world's best CEO Coaches sitting in India contributing to the world by coaching Indian businesses to be the world's greatest enabling the wisdom of our shared Indian Heritage to elevate human consciousness; transforming what it means to be a woman, what it means to be a man, what it means to be a business, what it means to be a leader and inside of that, what it means to be a human being.

For this to become a reality, all that is needed is for each one of us in the RYD Community - RYD current members, RYD coaches, RYD graduates - to play the game to be the world's best in what you do.

Ready to play this game with me?

The only way to win is to believe Dil-se, Soul-se; not Will-se. Heart and Soul are way more powerful than Will Power. Ease and Grace will get us to be the greatest, hard-work will keep making us struggle in the kingdom of Good.

The Power to Create is within you to joyously lead yourself and your business from good to great, realize your dreams and have it all with ease and grace; experiencing beauty, balance and harmony within and all around; while having lots of fun and adventure along the way 💜

Loving you,
j.

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