Book of the Week: The EMyth by Michael Gerber

I believe that the next stage of evolution of the human consciousness is through business. Its through building great businesses that the leaders at the helm of those businesses and employees who are part of that journey find themselves on their own journey of inner transformation. Both the outer journey of creating a great business and the inner journey of personal transformation are intrinsically inter-connected. One journey cannot happen without the other.

Michael Gerber does genius level work in making the complex business of building an extraordinary business into a simple step by step process. In all the research on why 9 out of 10 start-ups fail, there's very little that captures the human element. There's very little that tells the story from the heart, mind and spirit of the business owner. That is why The EMyth connects, educates and inspires a shift needed for the founder to get the business out from the '9 out of 10' statistic to '1 out of 10'.

This is one book that spends more time telling you what and how to make that shift instead of merely stating 'why' of failure. It also gives a whole new perspective on the 'why' that leaves you with quite a few 'aha' moments. 

The EMyth is one of the essential reads from the recommended book list in the  entrepreneurship program I run for business owners. Running a business without having read this book is like committing entrepreneurial hara kiri. 

Here's an extract from the first quarter of the book to give you a taste of what this book is about. 

Wishing you the deeply fulfilling joyous journey of building a great business.

Love, 
Jyoti.