Photo Credit: www.thehansindia.com
A son of a coffee planter to a Billionaire Founder and Owner of India’s biggest coffee chain, Cafe Coffee Day, committed suicide earlier this week. His tragic end is a huge wake-up call for the Global Business Community and has learnings for all of us that we must pause to reflect and ruminate upon. And, hopefully, this helpless act of a powerful business magnate will trigger a transformation in the way we work and who we are as human beings.
1. His death is a reminder that a Business Model is not only made robust, profitable and sustainable by the business elements that define it; but also by the human depth of the founder and the leadership team, displayed by the fitness levels of their physical, emotional, mental and spiritual bodies.
A business model’s effectiveness needs to be measured not only by the outer business elements, but also by the inner human elements of the people engaged in that business.
We mostly get carried away by what is visible - number of outlets, number of employees, turnover, number of cities, national vs global presence etc. - that we miss the foundation on which all of this is standing.
The foundation is the physical, emotional, mental and spiritual health of the person at the helm of the business, who is leading from the front. The business really ends up being a mirror of who she or he really is, what his / her personal, leadership and business habits are.
2. In the light of the above point, it is important that the leadership team at the helm including the CEO / Founder / Business Owner have a mentoring / coaching structure so that they are building themselves to be the world’s best physical, emotional, mental and spiritual athletes; without which a great business cannot be built.
3. The reason that the leaders don’t create a support structure for themselves is because as a society we tend to idolise those who have created ‘success’. So, the idols fail to realise that they too need to continuously learn, grow and evolve with the support of others.
Sooner, as a society, we realise, encourage and walk towards a relationship of equals between all, irrespective of all labels; the sooner will we all experience freedom to be and less pressure for all to put up a brave face to hide a sad reality within.
4. Don’t replace ‘building a sustainable business’ with ‘raising money’. Let the money in the business ecosystem be because the customers are crazy about your product / service, not your investors.
5. Just as highest levels of fitness across the 4 bodies of the Being of the Founder / CEO is the real foundation of the business model, so is Integrity. Without integrity, the business will fall sooner or later. Sooner is better because then there is less damage. Though unfortunately, mostly it is later where both direct and collateral damage is massive.
6. Create, own and enjoy wealth but don’t be owned by it. At the end of it all, you can take none of it with you. If you can’t take it with you, then all you really are is the custodian of all the wealth that you create.
So, why be perturbed when you have less of it or somebody takes it away from you or become jubilant when you have more of it. It is this emotional instability that causes so much of the stress and heartburn we have.
Yes, it is a lot of hard work to reach that balance. Yet, the struggle to reach there is totally worth it allowing you to experience ‘happiness without a cause or reason’, which is when happiness can truly be yours.
7. We are part of an energy system and every action we take has an impact. We cannot act as if what we do only has an impact on us. Imagine what Siddhartha’s 2 sons, one in college and the other as yet in school) and his wife must be going through.
Of course, the net worth of Cafe Coffee Day fell. Probably worse than the fall of the net worth, which is easier to re-build, is the widespread discouragement and disillusionment experienced by his employees and aspiring entrepreneurs.
8. You don’t need fancy foreign degrees to build big business. A local school and college is just as good. All that matters is the size of your dream.
9. One really doesn’t know what anyone around us is really going through on the inside. Choosing to act and speak from a place of loving kindness is probably the biggest difference we can make to people in our lives, known and unknown.
10. Being a Fighter is exhausting. What would serve us is embracing the way of the Peaceful Warrior, who knows that the real battles are really on the inside and, therefore, all battles on the outside are merely reflections of the chaos inside.
You can’t kill the reflections by shooting them. Shooting the attachment and being ok with owning nothing after building an empire ground up may be a lesson one is meant to learn and having learnt that, it is likely that no pressure on the outside can cause the balance to disrupt on the inside.
That is what stress really is - disruption of the inner emotional balance.
11. What has spirituality got to do with all of this? Everything because a spiritual perspective gives us a higher meaning and purpose to all that we do from moment to moment. It strengthens in us childlike trust and faith, giving us the ability to see the gift in all challenges along the journey of life and to receive them gratefully.
Loved the story of a doctor that I read in Mother Teresa’s Biography sometime back. His pregnant wife and unborn child were battling death. On being asked what he was praying for; he replied he was praying for the strength and faith to accept God’s will, whatever that maybe. This spiritual perspective is the only way to access emotional balance, which is necessary to create anything masterful, genius-level and extraordinary on a sustainable basis.
Siddhartha’s soul will rest in peace if we can learn and live the above lessons from his life and death because then, how he lived and how he died would not be in vain.
I believe that the next stage of evolution of the human consciousness is through business. Its through building great businesses that the leaders at the helm of those businesses and employees who are part of that journey find themselves on their own journey of inner transformation. Both the outer journey of creating a great business and the inner journey of personal transformation are intrinsically inter-connected. One journey cannot happen without the other.
Michael Gerber does genius level work in making the complex business of building an extraordinary business into a simple step by step process. In all the research on why 9 out of 10 start-ups fail, there's very little that captures the human element. There's very little that tells the story from the heart, mind and spirit of the business owner. That is why The EMyth connects, educates and inspires a shift needed for the founder to get the business out from the '9 out of 10' statistic to '1 out of 10'.
This is one book that spends more time telling you what and how to make that shift instead of merely stating 'why' of failure. It also gives a whole new perspective on the 'why' that leaves you with quite a few 'aha' moments.
The EMyth is one of the essential reads from the recommended book list in the entrepreneurship program I run for business owners. Running a business without having read this book is like committing entrepreneurial hara kiri.
Here's an extract from the first quarter of the book to give you a taste of what this book is about.
Wishing you the deeply fulfilling joyous journey of building a great business.
This perhaps is the most frequent question I am asked by my clients. Here is my answer to this question, trusting it will serve not only my clients but all in the world of business to generate big sales and become prosperous.
1. If your intention is to sell, you will not close the sale because people don’t like to be sold to.
2. The only reason someone buys a product / service is because they have a genuine need for it; not because you are a smart salesperson who managed to hoodwink them into parting with their money.
3. The purpose of a sale is to fulfil a need, not to make the sales person earn money.
4. If to whom you are trying to sell does not experience an authentic human connection with you, he / she will not trust you. Without TRUST, a sale cannot happen. Whenever a sale falls through, ask yourself the question - How do I rate on a scale of 1 to 10 how much the potential customer trusts me?
5. If you think all you have to do to make a sale happen is to create a snazzy website, a cool visiting card, create hoopla on social media and send messages to all your family, friends and various groups you are a part of on WhatsApp; you will soon shut shop as many numerous startups that I have seen go bust with either their passion or their cash burning out much before they found their profitable, repeatable, scalable business model.
6. Understand if you are starting-up, phase 1 is about discovering working in which field will fill you up with joyous passion that no amount of downs in your business can dim its intensity. It is about discovering what your purpose is, what makes your heart sing, feet dance on their own to a song that never stops.
Having found such a business idea, your next job is NOT to sell. The next stage is about deeply understanding your target customer community. Selling becomes the pretext to facilitate that. You don’t sell in this stage to earn money. You sell in this stage to design your product / service that has customers chase you, instead of you chasing the customers to buy from you. This 2nd stage is about discovering a profitable business model, not by closing the sale but by connecting with people in your customer community, inviting them for a conversation to make a difference to their lives through the 1st iteration of your product / service, making a difference to them if they say yes to having that conversation with you, proposing to them if it feels what you have to offer will contribute to them.
You learn at every step how to design that Blue Ocean product / service - when they refuse to connect, when they say NO to your invitation for a conversation to discuss how you could make a difference to them through your product / service, when they say NO to your proposal. Every NO here is more valuable than the one chance sale that you may make in this stage, because you are getting valuable information on what the customer community really needs.
Please don’t try to close a sale at this stage because this stage is not about closing the sale. This stage is about really understanding who your customer is, what does he or she wants (Can someone innovate the English language to get us one word for He and She?), what does he or she needs, what are his / her hidden desires, what is her / his problem that you are trying to solve.
Business building is an iterative process. There is no such thing as overnight success. Legendary success is created over 10 to 20 years. If you cannot enjoy the long-drawn step-by-step iterative ambiguous process of building a great business, it may be better to pick up a job instead.
7. Assuming you have discovered through the iterative process the product / service that has your customer community chase you because you are solving a problem that they really want to solve and are willing to pay you money to solve it. At this stage, your business model is profitable.
The next stage (Stage 3) is to make your Business Model repeatable and then scalable. How do you make your Business Model Repeatable - by ensuring that with the same input, you get the same output which is a 'super delighted customer who can’t wait to talk about your business with his family, friends and colleagues'. Yes, this stage is about defining processes so accurately that you can pick up anyone from the road and they can run your business.
Scalability is built into the business model by making yourself redundant. Please understand making yourself redundant is not about finding the right resources. Let me keep this burning topic for the next day to discuss.
How do you close a sale at this stage? You do that by having a pre-defined step-by-step process on how to make a sale happen based on your experience of successfully doing it. You figured that process at the end of stage 2 and continued to refine it in stage 3. It is time to train your people on that process.
Closing the Sale becomes a completely different process in stage 4 (Scaling up) and stage 5 (Corporatizing) of the business-building process.
Here are few excerpts from the book by my favourite teacher of Starting-up - The Start-up Owner’s Manual by Steve Blank - interspersed with the teachings of Centre for Entrepreneurial Excellence™ on building a great business.
Wishing you deeply fulfilling, successful, abundance-creating business that contributes to your customer and employee communities, and to you and your family.
There are essentially three models of running a business:
a. High Volume, Low Impact
b. Low Volume, High Impact
The third model - High Volume, High Impact is essentially a second stage available only to businesses who start off as Low Volume, High Impact and choose to step-up to the next stage.
High Volume, Low Impact takes you on the path on which High Volume, High Impact is not part of the journey.
Therefore, if you are looking to build your business to the Platinum Standard of High Value, High Impact; start your business with the intention to make a big impact to your customer communities through your business. Let’s understand that in a bit more detail; and how all this is linked to staying lean and selling big.
It seems easier to build a business with low hanging fruit of low impact, high volume. It doesn’t require you to be a master of your craft. It doesn’t need you to learn and grow yourself to be a person of influence in your industry. It doesn’t require you to have the leadership depth to challenge your industry’s status quo or have the deep understanding of how to implement business excellence.
With very little entry barrier because of limited requirement of domain expertise or insightful customer understanding or in-depth knowledge of business building, High Volume Low Impact is in the red ocean with numerous other businesses competing with each other primarily on cost. The focus is how to make as much money as possible as soon as possible.
The challenge with this strategy is not only that there’s constant struggle to stay afloat in the red ocean with negligible customer loyalty who are likely to switch based on marginal price differences, there is also no experience of contribution, mastery and purpose that we all crave for.
Leaving aside the higher perspective, a High Volume Low Impact is also a low margin business with profitability constantly under pressure. It is a business at best mediocre, at worst on the verge of death.
Yet, 80% of businesses operate here; fighting it out for 20% pie of the market in terms of revenue, working hard, struggling to make ends meet, with people engaged in the running of the business invariably under a lot of stress. There is no experience of fun, fulfilment, freedom.
In sharp contrast, building a High Volume, High Impact business ground-up from Low Volume, High Impact stage is a lot more fun and fulfilling with greater autonomy as you re-define the market landscape with the courage sourced in greater leadership depth, commitment to serve and make a difference to your customer communities and the joy of mastering your craft. This journey of Business Mastery is in reality a journey of mastering your own self.
Then, why do a majority not follow this path. Here’s why:
1. It requires one to be constantly pushing oneself and one’s business out of the comfort zone; battling against inner demons of fear and resistances.
2. It requires a lot of purposeful, persistent, deliberate learning and practise to build oneself as a master of the domain / craft that one has chosen to build one’s business in.
3. Most people start businesses to make money rather than use it as an opportunity to make a dent in the Universe and live their purpose and passion through their business.
4. This path gives outcomes in the long-term but those results are massive and sustainable. You need to have tremendous patience to build legendary businesses. Therefore, this is not the path that those looking for a quick buck choose.
5. It requires one to be purpose-driven with deep belief in one’s impossible, unimaginable dreams. Most people never grow themselves to reach this level of depth.
With the above background, here’s how to stay lean and sell big:
1. Chase impact, purpose and passion; instead of money or external success.
2. Spend time in learning to be the best in the world in your field. Like Newton, stand on the shoulders of giants in your industry to see further than anyone else has seen before. Stand on their shoulders by learning from them either directly or indirectly by reading whatever they have learnt from the books published by them or on them.
3. Choose to work at the top-end of the customer pyramid - premium customers who are seeking high value.
4. To work at the top-end of the pyramid requires high-end expertise. So, invest in a few high-end experts rather than many low-end resources.
5. Focus on few customers at the top of the pyramid and build deep trusting relationships with them by giving them what they need to be successful in what they are upto in the world, instead of selling what you have.
6. If you assess your current customer profile, you will realize 20% of your customers contribute to 80% of your profitability but you are spending 80% of your energy on those 80% who are only contributing to 20% of your profitability.
If you shift 80% of this inefficient use of your energy to serve your top 20% clients, you will not only build deeper relationship with them but also a more profitable equation for both you and your clients.
This shift in focus to your top 20% releases a lot of your resources (customer creation, operational and delivery) which are no longer required allowing you to become leaner in resource investment and yet bigger in profitability.
Wishing you the joy of purpose, impact and mastery.
Wealth follows if you build yourself as a key person of influence in your industry and not the other way around. Priestly gives his take on how to build yourself to be a key person of influence. It's an idea that needs continual re-enforcement as we tend to confuse the cause and the effect; and end up wasting a lot of money, time and effort.
Here are some key ideas from the book:
1. The harder you work, the less you earn. Your best ideas will come out to play ... not to work. ... The minute you begin to feel yourself "working hard" as opposed to "playing a challenging game", its time to take a break.
2. ... the difference between successful people (and unsuccessful people) on the planet is not Functionality, it's Vitality. Functionality is about performing a task well, whereas Vitality is about doing it joyfully. ... Beneath your desire to have a great home, a snappy wardrobe and some money in the bank is a part of you that longs to make a difference as well. Getting in touch with this part of you will give you a broadband connection to your Vitality.
3. Your greatest asset is your existing passion, the skills you already have and, most of all, your own personal story. ... The truth is that your real wealth lies in your story. Your journey thus far has not been a waste of time; it's been perfect. Your hobbies and interests are not meaningless, they are a gold mine. Your passion isn't hollow; it's the best fuel you will ever have. ... The person who just made a fortune from real estate loved real estate for a long time before they got rich. The person who trades the markets was happy trading through the ups and downs for a long time before they just seemed to "get it right". The NLP Life Coach did three years of unpaid work in the industry before they got their break. ... Unless you have been keenly interested in something for atleast seven years, forget trying to be a success story in that field. You simply can't outdo the people who genuinely love that industry, because they don't think it is a quick formula for cashing in.
4. All of your future learnings will come from the process of producing value.
5. The top 20% of the USA's wealthy control 89% of all the wealth! The top 1% control 34%. ... Wealth moves to and from a small percentage of Key People of Influence. If you are a Key Person in the top 20%, you can expect to be sharing in 89% of the pie. If you aren't, you will be fighting it out with the other 80% of people for the remaining 11%. It will be exhausting...
6. There are 5 things that you need to have in place for you to demonstrate that you are a Key Person of Influence (KPI):
i. Know and communicate your micro-niche
a. KPIs can answer the question "what do you do?" with power and clarity. ... When you know "what you are upto in the world", you become a magnet for opportunity.
b. … at the heart of a "Perfect Pitch" is a mission …,”Your Big Game" you and your business want to be known for. Your perfect pitch is your "why". It's your compass. It's the reason you get up each day.
c. More often than not, YOU will be the micro-niche. Your target market comprising a specific age group and gender will be YOU. The frustrations will be YOURS.
d. Your micro-niche should consist of people who you would enjoy connecting with and people who would equally enjoy connecting with you.
e. Choose a micro-niche that you identify with personally, with genuine concern and interest. ... you must know your stuff well that it comes more from your heart than your mind.
ii. Gain credibility through writing - Your book ... tells the world that you are an authority in your field.
a. A published book communicates some important and necessary messages about you. It says you have put enough thought into this idea to have written a book on it. People can read your ideas and get to know your story and your take on things. It also says that you must either be an expert or have access to experts. … Very few people have ever published a book and for most people, it’s impressive to know that you have completed this project.
b. … there’s a book in everyone if they follow a process and commit to its completion.
c. Here are 5 types of books you could write:
d. … a great book answers a significant question that the reader (your customer segment) is trying desperately to answer.
e. Mark Twain - “The time to begin writing an article is when you have finished it to your satisfaction. By that time, you begin to clearly and logically perceive what it is you really want to say.”
f. … you should choose a title that reinforces that you are a Key Person of Influence. It should be “brand enhancing” and you should feel proud to tell people that you are the author.
g. … it is not vital that your book is a massive seller. It is more important that you are an author. … The purpose of the book is to promote you, not the other way around. The mere fact that you are an author and that people can see you on Amazon gives you more kudos and opportunities.
h. … it is not authors who get great opportunities, it is Key Persons of Influence. Your goal is to become the Key Person of Influence …, not to spend all the energy to sell books.
i. … atleast write a set of ten articles, each 1000-1500 words in length before you even begin to talk to publications.
j. A book is a very valuable way to publish your ideas; however, if it’s genuinely not right for you at this time, get started on creating your set of articles ready for publication.
iii. Turn what you know into product - An information product (such as a CD, DVD, Download etc.) opens up a world of opportunities. ... An information product can also be a high-value, high-margin product that can add considerable profit to your enterprise.
a. From Victor Frankl’s book, Man’s Search for Meaning - “Everyone has his own specific vocation or mission in life; everyone must carry out a concrete assignment that demands fulfilment. Therein, he cannot be replaced, nor can his life be repeated, thus, everyone’s task is as unique as his specific opportunity.”
b. There will always be a limitation on what you can earn if your earning capacity is based on your personal appearance.
c. Regardless of your business, it is the ideas behind your business that make it special and prevent you from having to constantly compete on price.
d. Any industry-specific product can be worth a lot of money and can make you one of the most respected people in your field, opening you up to joint ventures and partnerships.
e. Everyone should have a free product. … The person who will dominate your industry in the next ten years will be the one who is able to give more away for free than anyone else. The fastest growing companies in the 2000s were all companies that gave away incredible value for free - Google, Facebook, Twitter, LinkedIn.
f. There’s nothing you can create more cheaply that has more value than an information product that shares your experience and insights with your potential clients.
g. Share your best ideas with everyone. … The more people have, the more they want, so share your ideas freely. You will also make room in your mind to have even better ideas.
iv. Raise your profile and Google well - When people do a search for your name, it must come up on the first results page that you are a KPI in your chosen field.
Social media is like a microphone that amplifies you out to every corner of the world. Most people are too busy playing with the technology and go too far “off message”.
v. Forge Joint Ventures & Partnerships - There are already experts in your industry who would jump up at the chance to be interviewed by you to create a product that enhances their brand (and yours).
a. Always approach this with the question: “What is my client REALLY trying to accomplish when they work with me and who could I team up with to get an even better outcome?”
b. All the time, I hear people say, “I just had a good idea but how do I actually make it happen?”. Firstly, you should never ask,”HOW do I make it happen?”. You should ask, “WHO do I need to talk to?” Whenever you have an idea, no matter how crazy, make at least 3 calls to see if it’s doable.
c. One of the key differences between KPIs and everyone else is that KPIs don’t go out looking for clients, they go looking for partnerships and JVs. … KPIs only go networking to find leverage. … To step things up as a KPI, forget looking for clients and start looking for relationships that can really make things happen for both parties.
d. A KPI is not interested in chasing sales. A KPI knows that their goal is to attract the right types of opportunities and the right opportunities for a KPI will always be win / win.
e. The money is in great partnerships and joint ventures. Whenever you want to take your income up to a higher level, go looking for a higher level partnership or joint venture.
7. Unfortunately, our brains are mostly geared to look for quick, easy wins. You mind will play all sorts of tricks on you to stop you from making it big.
8. The most powerful way to save time, money and mistakes is to learn from others who have walked the path before you. … In this age, its possible to find someone who has done what you want to achieve already and learn from them. It’s called standing on the shoulders of giants.
9. No matter what you need in your business or your life, getting it will be a function of your resourcefulness rather than whether the resources are available. The 3 biggest factors that determine your resourcefulness are:
i. The questions you ask
ii. The people you know
iii. Your willingness to stretch into the unknown
10. Unless you are a child asking your parents for something small, the language of requests does not work very often. You need to learn the language of opportunities. This is where you win, by helping someone else win. When you want something, you express it in a way that works for the person you want assistance from. … Great business people speak the language of opportunity ALL the time.
11. Firstly, get in the habit of spotting great opportunities for others. Quite often I will see something in a blog and email it to a friend. Quite often, I will connect two people who I know can do business together. Often enough I will share an idea with someone if I think it would be beneficial.
I don’t spot opportunities for friends because I am looking for an immediate reward. I do it because I believe that it strengthens my network.
Given time, a strong network leads to more wealth, more fun and more success.
12. You must focus on your passion and become a KPI in that field. As soon as you are a KPI, you will not even notice opportunities in other industries because you will be swamped with great things to do in your own industry. And the rewards will come thick and fast.
13. Resist the temptation to chase the new thing and keep taking steps closer to the inner circle of the industry you love.
14. … the people who are successful are the ones who commit to things that take them forward, even when they aren’t sure exactly how it will all come together. … there’s never a right time. You will always have challenges going on with either your time, your money or your focus. If something comes along that you know you should do, then do it, and figure it out along the way.
15. Resources show up AFTER Resourcefulness. Resourcefulness shows up AFTER you make a commitment.
16. Without a commitment, humans use too much brain energy on assessment of the idea, the timing and trying to predict an unpredictable future.
When you finally commit to an outcome, you free up gallons of energy to become more resourceful in following through.
Commit to a big goal (… sign yourself up to some sort of deadline or external commitment) and then start filling in the blanks.
17. Becoming a KPI doesn’t happen for most people because they are waiting for the clearing. They think that “one day” they will have the time, money and focus to get something done. … I ask them, “Why you are working so hard?” They reply. “So I can get some spare time and money to go and do what I want.” … Don’t work for the clearing, work for the result. Ask yourself what it is you actually want to do. Then go and do it. … Bite off more than you can chew and then figure it out as you go.
18. If you don’t become a KPI, you will get stuck chasing revenue, spend too much time searching for (half decent) opportunities and forever feel undervalued.
Now, everything Priestley says is logical and makes sense. You know if you followed the advice in the book, you will become a Key Person of Influence. But the challenge is taking effective actions consistently over a period of time without letting yourself come in the way. We all know how to be fit but how many of us are actually able to take the required actions to become fit.
Based on my experience, there are 3 journeys you would need to undertake in parallel to become a Key Person of Influence. Those journeys would give you the depth and mastery to consistently take precise powerful actions as outlined in the book.
1. Leadership Depth - The inner journey of personal transformation for an integrated wheel of life for deeply fulfilling success at work and at home; and for greater impact in the world through living our Purpose of Life.
This journey is from Gear 0 to Gear 5, where Gear 0 is when our life is still driven by unconscious fears that create our circumstances. The journey forward is an outcome of moving from limiting habits to growth habits across all the 4 bodies of our Being - physical, mental / intellectual, emotional and spiritual.
In Gear 1, you strengthen your Agility of Mind Leadership muscle that has you experience your own greatness, instead of doubting it. It has you finally recognise that your suspicion of self (I am not loved, I am not good enough, I am not important) is just that - a suspicion with no basis in truth; it is simply a paper ghost.
In Gear 2, you strengthen your Being of Service Leadership muscle that has you not just intellectually, but viscerally feel for your customer. You genuinely want to make a difference to your customer community for the sake of making an authentic difference, not because you want wealth and fame.
In Gear 3, you strengthen your Communicating while Being in the World of Others leadership muscle that has you find your voice and have the courage to speak your truth.
In Gear 4, you strengthen your Delivering on Your Word leadership muscle that gives you the depth and humility to have people experience their own greatness in your space and through your work.
In Gear 5, you strengthen your Excellence leadership muscle that you gives you access to Personal Mastery and has people relate to each other as extraordinary in your space and through your work.
You cannot find your niche if you are not operating from Gear 2 consciousness. You will not have the courage to write your book if you are not operating from Gear 3 consciousness.
2. Business Excellence - The outer journey of professional success by contributing to the communities that we serve through the work we do and leading our organisations / business functions from good to great.
This journey is from Mountain 1 to Mountain 5.
In Mountain 1, you discover your business idea in alignment with your Purpose of Life.
In Mountain 2, you discover your niche iteratively by marrying your Purpose with what’s missing in the world.
In Mountain 3, you arrive at a repeatable, scalable, profitable business model through a series of iterative experiments.
In Mountain 4, using the repeatable, scalable, profitable business model you arrived at through multiple iterative experiments in Mountain 3, you begin scaling up your business. You need Gear 4 consciousness to create high productivity, performance, creativity and innovation in your organization for the task of scaling up within (your employees) to scale up outside (customers, profitability).
In Mountain 5, your business is ready to run without you. Your organization is now a self-sustaining, value creating engine giving you passive income.
Only on scaling the 2nd Mountain of the Business Excellence journey will you find your niche and you need to have Gear 2 consciousness for inner power to climb Mountain 2.
Only on doing the work required to climb the 3rd Mountain of Business Excellence, will you deepen your understanding of the customer needs and increase your expertise. This will give you the required breakthrough ideas and solutions for the problems faced by your customer community to write the book that is relevant, meaningful and makes a difference. You need Gear 3 consciousness to find your authentic voice and the experience gained from work done till Mountain 3 for content to write your book.
To convert your knowledge and experience into an information product that is a runaway success requires you to operate from Gear 4 consciousness. Building a successful profitable information product is needed for you to scale your business and climb Mountain 4.
Joint Ventures and Partnerships create value only if you are in Gear 5 consciousness and you have time on your hand as an outcome of being on Mountain 5 to invest in meaningful business relationships. Before, Mountain 5 and Gear 5, spending substantial amount of time on Social Media wastes your energy and distracts you away from Craft Mastery.
3. Craft Mastery - Becoming a key person of influence in our industry through continual learning, unlearning, re-learning to become the master of our craft.
This journey also has 5 stages.
Stage 1 of Craft Mastery is passive learning through reading the books and researching for information on Google. It starts when you are on Mountain 1 and it helps you to zero down to the domain that fills you up with excitement, passion and joy. Gear 1 consciousness is needed to slow down to learn passively. The usual norm is for people to get excited about an area because there seems to be wealth creation opportunity and quickly invest money for certifications without ploughing through to discover what inspires them, about which community and for what problem.
Stage 2 of Craft Mastery is active learning where you are applying your knowledge learnt passively to make a difference to your customer community. This requires Gear 2 consciousness and happens while you are on Mountain 2. This process helps you to zero down on your niche.
Stage 3 of Craft Mastery is seeking out mentors of your domain and apprenticing with them to become an expert. This requires Gear 3 consciousness because without your own voice and the courage to speak it, you will merely become a copy of another master and create no differentiated value in the world. Finding your unique take on the problems of your customer community and discovering / inventing a unique, innovative solution helps you to establish yourself on Mountain 3 by arriving at a repeatable, scalable, profitable business model.
Stage 4 of Craft Mastery is mentoring others in your industry to become experts (bring them to stage 3). To give away all that you learnt in your journey requires you to be in Gear 4 consciousness and helps you to do the work of scaling up in Mountain 4. In this stage, you seek masters of your domain to apprentice with.
Stage 5 of Craft Mastery is mentoring the experts to become mentors (bring them to stage 4). You need Gear 5 consciousness for this work. Creating mentors for your industry helps you to lead your Business to Mountain 5. You have now become the master of your craft, you have become your craft and your craft has become you. You transform your industry through your work, leadership and depth of understanding of your domain. Now, you become a Key Person of Influence.
In Stage 2, writing articles to make a difference to your customer community will help you integrate all that you are learning and all your unique experiences to deepen your understanding of your craft and discover innovative solutions for the challenges faced by your customer community.
In Stage 3, you are ready to write your book. It will now be a process of reviewing your articles from a fresh perspective and collating them together to create something that is meaningful, impactful and transformational.
In Stage 4, while mentoring industry professionals to become experts and having done deep work to write a book, creating an information products for your customer community and industry professionals becomes an almost effortless process.
In Stage 5, having established your credibility by writing a book, mentoring professionals and experts, finding the right Joint Ventures becomes the next logical step. Instead of chasing customers and partners, your customers and partners chase you. When that happens, you know that you have arrived.
Too often, the journey outside gets the focus without the realization that the success outside is always an outcome of the growth within.
I am grateful to Daniel Priestly for his understanding of what it takes to be a Key Personal of Influence as it helped me to clarify lot of concepts in my own head. My reverence for his massive commitment to make a difference to entrepreneurs and professionals by writing this book.
Wishing you all the joy of the journey. Stand on the shoulders of the giants to see further than they saw and go further than anyone has gone before.
Point A - Rushing from moment to moment, each minute scheduled, each minute driven to reach somewhere. No time to stop and think. So much to do, so little time. When I reached there, it did not fulfil. Instead, I looked in the mirror to find emptiness and incompletion staring back at me.
Point B - They said every minute scheduled and structured is no spontaneity, no fun and oh, so boring. I gave up my routine, aimlessly wandered from minute to minute; gave up my personal practises that I had so assiduously built over time. Suddenly; life had no meaning, no purpose, no centredness. I was lost, rudderless, empty, incomplete.
Point C - I figured my purpose, my life's task that guides me like the North Star. I move with immeasurable joyous stillness from moment to moment; with purposeful passion in my heart that fills me up with unconditional love and acceptance for my own self and for each one in my space. The Universe is holding me in her warm loving embrace, guiding me forward. There's a definite purpose, yet there's nowhere to go, nothing to prove; and I flow along effortlessly being, creating and having it all.
Wishing that each one of us find our path to Point C and win the Gold Medal in this Olympics of Life.
For that, lets work together to find the Purpose of Life.
What is your Quest this Lifetime?
The first step is to find what you most deeply want for yourself. Over multiple iterations and quiet meditative reflection on what I want, I discovered that what inspires me is to find the way to my highest self, lead myself and my work from good to great, and have it all - deeply fulfilling successful career, loving harmonious relationships, happy responsible kids with their genius joyfully expressed, lots of nourishing nurturing me-time, while contributing and making a difference.
My Quest this Lifetime is to walk the path to my highest self, lead myself and my work from good to great, and have it all.
What is your Quest this Lifetime?
What is your Purpose this Lifetime?
Remember, Newton's third law - Every action has equal and opposite reaction. Fulfilling on my quest is the reaction from the Universe, something that I want to receive. Therefore, I have to start the cycle by giving to the Universe, to the people in the world exactly what I want to receive back.
My Purpose this Lifetime is to support others to walk the path to their highest self, lead themselves and their work from good to great, and have it all - deeply fulfilling successful career, loving harmonious relationships at work and at home, happy responsible kids with their genius joyfully expressed, lots of nourishing nurturing me-time, while contributing and making a difference.
What is your Purpose this Lifetime?
What is your Vision this Lifetime?
Vision is the future you want to create through your life and your work. Our real opportunity to live our purpose of life is through our work and how we live our life.
If you are an entrepreneur, your purpose this lifetime will be the Vision of your organization. If you are a CEO, your and your leadership team's integrated purpose will be the Vision of your organization. If your purpose is not reflected in the Vision of your Business, the vision statement will essentially be empty lines plastered on walls with no meaning, connection or inspiration.
If you are a corporate professional, find your purpose and find the connection between your purpose and the vision of your organization. Without that connection, you are likely to remain busy being busy without meaning or inspiration, waiting to retire to start living. It is possible to live your purpose through the role that you play, however tiny it may seem to you.
Why is meaningfulness, authentic connection and inspiration important? It is because that is the doorway to productivity, performance, creativity and innovation; leading to profitability and market leadership.
The Vision of my organization is to create a world where each one is walking the path to their highest self, leading themselves and their work from good to great, and having it all - deeply fulfilling successful career, loving harmonious relationships at work and at home, happy responsible kids with their genius joyfully expressed, lots of nourishing nurturing me-time, while contributing and making a difference.
What is the Vision of your organization or part of the organization that is within your circle of influence?
What is your Mission this Lifetime?
Mission is what will you do now for which community to create the future you want to create, the Vision you want to realize.
For this, make a list of all your passions. My passions are coaching, reading, writing, golfing, positive parenting. You walk the path of your passions to create the future you want to create, the Vision you want to realize, the purpose you want to fulfil to receive for yourself what your quest is this Lifetime.
You pick up that passion, to begin with, which can integrate all or most of your other passions. For me, coaching supports me to read and write extensively, learn to become a positive parent and play golf.
Also, make a list of all the communities you want to serve. Interestingly, the list will end up becoming all the communities you are a part of. Why? Because you understand the pain of being a part of that community and therefore, would have in you the inspiration and understanding to make a difference to all those communities.
Here is my list:
1. CEOs - I get the exhausting exhilarating struggle of taking the business from good to great and then to maintain it there for evermore.
2. Business Owners - I understand the high of building a business and letting lot of things slip up in the other areas without realising.
3. High Performers - I understand the pain, loneliness and 'something missing' of being a high performer.
4. Coaches - I have experienced the pain of building a successful, profitable coaching practise.
5. Women - I viscerally feel what's missing for the women community and that the current solutions for what is called 'empowerment' totally missing the point.
The Mission of my organisations this Lifetime is to serve each one of the above communities through coaching to walk the path to their highest self, leading themselves and their work from good to great, and having it all - deeply fulfilling successful career, loving harmonious relationships at work and at home, happy responsible kids with their genius joyfully expressed, lots of nourishing nurturing me-time, while contributing and making a difference.
Each community with their specific missing need requires a separate business model to serve that community. Profitability and growth is always an outcome of having served so powerfully that the customers chase you instead of you chasing them.
In distinguishing my mission, 5 organisations have taken birth and are at different stages of their entrepreneurial journey from purpose; finding the blue ocean for the community I am committed to serve; business modelling for profitability, scalability, repeatability; scaling organically and corporatization.
1. CEOs and Veteran Business Owners - Centre for Transformational Leadership™
2. Founder Business Owners - Centre for Entrepreneurial Excellence™
3. High Performers - Centre for Personal Excellence™
4. Coaches - Centre for Coaching Excellence™
5. Women - Mums At Work™
What are your passions? What are the communities that inspire you to serve them? What is your Mission this Lifetime? How are you living it through the work you do?
You don't have to leave your job to become an entrepreneur to live your purpose. A powerful efficient and fulfilling way to work in an organization is to consider yourself an entrepreneur with a captive client (the company that you work for). The work you do is the service that your client is consuming and paying for.
Enjoy your journey as you walk home to yourself, fully integrating all aspects of your life.
Consider the car as the human being with its destination as living the purpose of one's life. The four wheels of the car are the four bodies of the human being -
a. Physical - How healthy are you?
b. Mental - How well can you focus?
c. Emotional - How happy are you?
d. Spiritual - What is your purpose? Why are you doing what you are doing? Is your source Fear or Love?
It is obvious there has to be adequate pressure in all the four wheels for the car to move towards its destination. Even if one wheel is punctured or has less pressure, the car will come to a grinding halt or slow down.
The car needs the gear system to accelerate forward with velocity towards its destination (purpose of life). Lets call it Leadership Depth. By default, leadership depth is in Gear 0 where we are victims of our circumstances, the world defines who we are rather than us defining what the world is. We are born in Gear 0, we can stay here forever till death finally embraces us and we are as far away from having fulfilled our purpose of having been born as we were on the day we were born; with our dreams wrapped up in shroud in our heart, our inner Light (our greatness) having found no way out as we are being burnt on the funeral pyre or getting buried under the ground.
Our evolution so far has been a fear-sourced process, that is why it is called Survival of the Fittest. In order to evolve forward, we first need to be aware of what our fears are. Fundamentally, all humans have 3 core fears. Each one of us will have one or a combination of these fears which unconsciously drive our life. These fears are:
1. I am all alone. No one loves me.
2. I am not good enough.
3. I am not important.
We become High Performers in response to the core fears that drive us unconsciously. Low Performers give in to these fears, while High Performers rise up against these fears to prove to themselves and the world that these fears don't exist in them. This is the level of a good life. Unfortunately, good is the enemy of great. And, so a large majority of us choose the mediocrity of a good life and deny ourselves the deep joy, freedom and fulfilment of a great life. We stop growing beyond High Performance, without realising Super Performance is a milestone lying not too far ahead which is where we can have it all - deeply fulfilling successful career, loving harmonious relationships, happy healthy responsible kids with their genius joyfully expressed, lots of nourishing nurturing me-time, while making a difference in the world by living our specific purpose of life through our work.
We cannot have it all when we have a good life, when we are a High Performer. It is a gift available to those who journey forward in the evolutionary path and transmute their core fears to compassionate love for themselves and for all beings with childlike trust and faith in the Universe. On this journey, they open up to allow their individual consciousness to be connected to the Universal Consciousness to experience harmony, connection and joy inside and outside. As an outcome of being on this path, they get access to the creative energy to realize their greatest dreams in deepest communion with their highest self. That is mastery of life itself.
We are like an onion. When we are in Gear 0,
1. The core of the onion is the fear that defines us. It will be one or a combination of the 3 core fears
i. I am all alone. No one loves me.
ii. I am not good enough.
iii. I am not important.
This is the hole in our soul that we keep running away from, and seeking other people to fill which they can't because only we can. Seeking our spouses, children, parents, friends to fill this hole to make us feel whole, complete and perfect makes us feel needy and miserable; and comes in the way of creating deeply fulfilling loving harmonious relationships.
This hole is the rotten core of our Inner Onion, which creates the other layers. Our purpose of Life is to fill this hole using our work as the playground.
2. The next layer in our Inner Onion is our limiting thought patterns in the form of
i. our limiting experience of our own self
ii. our limiting experience of people
iii. our limiting experience of life itself
These limiting thought patterns could be in the form of
i. I am ...
ii. People are ... , My spouse is ... , She is ... , He is ...,
iii. Life is ...
You could explore The Work of Byron Katie for a deeper dive into this layer.
3. The next layer in our Inner Onion is our limiting emotional experience, which is a derivative of our limiting thought patterns.
You could review Brandon Bays' Journey Work for a deeper exploration.
4. Limiting emotional experience sustained over a period of time creates discomfort and dis-ease in the Physical Body.
The work of Louise Hay will help you to unravel why you can't lose body fat, have certain aches or certain diseases.
5. The next outer layer is our default coping strategy (explore Enneagram for more details on this) based on default limiting emotional experience of our own self, of others and of life itself.
6. The next outer layer is our default personality which is not as yet in balance because the core of our Inner Onion is Fear. This layer includes our habit patterns at work and other areas of our life, our behaviour patterns, how we communicate (the words we choose, the tone of our voice, our body language) and the unconscious impact of all of this.
7. Leading to the final layer of our default limiting circumstances (our career, relationships, kids, our health and happiness levels, the difference we make) which is the outcome of all the layers within it.
Leadership is an inner journey to transform the rotten core (Fear) of our Inner Onion, shifting from Gear 0 to Gear 5, transforming each layer along the way. Only such an inside-out approach can bring about authentic, irreversible, holistic leadership development. Too often, we try to bring about transformation from outside-in and waste a lot of time trying to shift circumstances or personality. They are an outcome of what's within. At Gear 0, our core is Fear. At Gear 5, we have been able to transmute Fear to Love. Just as darkness is an absence of light, fear is an absence of love. At Gear 5, we let go of the absence and open ourselves to a Presence and what was unimaginable, impossible becomes possible.
Going back to our car analogy, we need three levers to move the 'Human Being' car from where it is to its destination of the Purpose of our Life -
1. Leadership Depth - From Gear 0 to Gear 5 by shifting limiting (physical, emotional, mental / intellectual, spiritual) habits into growth habits; giving acceleration power to the car.
2. Business Excellence - This is the Navigation Tool, the Google Maps as it were which guides us to our destination. There are five mountains (business stages) that we need to journey across to reach our destination. There are three sub-components of this Navigator - Business Creation, Operational Excellence and Extraordinary Service.
3. Craft Mastery - is the skill (domain expertise) of the driver that navigates the car across the five mountains of Business Excellence, leveraging the acceleration power of the 5 Gears of Leadership Depth to support the car to reach its destination - the purpose of life.
While the car is racing forward on its journey to its destination, Pit Stops are critical to ensure the health and well-being of the car, the four wheels, the gears, the navigator and the driver. Without these pit stops (Review and Reflection - daily, weekly, monthly, quarterly, year-end), we will lose steam along the way and are likely to lose direction and end up somewhere else.
Wishing you energy, enthusiasm and commitment to journey to your destination this lifetime.
Let's first define what a wildly successful business is. Here are some of the parameters by which I measure the success of a business:
1. Profitability increases year on year. Feeling elated at increasing sales without focussing on profitability is insanity. I would rather have a USD 100 million business with 20% profit than a USD 1 Billion business with 1% profit.
2. Customers queue outside the door to purchase our products and services; rather than the business chasing customers to convince them to buy.
3. Best-in-class professionals queue outside our door to work for our business and those who are working with us never want to leave.
Here's the input that is needed for the above output that we are seeking to create:
1. The Leader at the helm of the Business is deeply connected with his purpose of life and is crystal clear how his purpose of life is being lived through the work he is doing. This is the foundational step towards building a purposeful organization; where the Vision of the organization is not just some posters on the wall.
2. The Leader at the helm of the Business has clearly articulated Values; which to him define who he is as a human being, which give him a way to connect with each Being in his space, which give him a way to fulfil on his purpose of life and lead his organization to fulfil on its Vision. It is the Leader's Values that breathe life in the organization's values. The best way to know if values have any meaning for the Leader is to check if there are family mission and family values that he uses at home to parent, lead and coach his kids to be the greatest version of themselves. Otherwise, its mere rhetoric - both his belief and the Values that the organization claims to live by.
3. The CEO and the Senior Leadership team experience compassionate love, gratitude and reverence for themselves and for each other; leading the way for employees to feel the same way.
4. The CEOs and the Senior Leadership team start and finish meetings on time. They honour their word to each other, to employees, to customers and to all other stakeholders. If there is a broken word, they take responsibility and restore their word.
5. The CEOs and the Senior Leadership team play the game of mastery. They play to be the world's best in what they do as a business and play for personal mastery to have it all - successful business, loving relationships at work and at home, happy responsible kids, nourishing me-time while being at the source of transformation in the world.
6. Succession planning is a way of life, where the successor of the role is set-up by the predecessor to be more successful than him.
7. If disaster happens, Leaders take responsibility. If huge success gets created, Leaders give away the credit to everyone else.
8. Employee Business Model Innovation is a way of life:
a. How are we making a difference to our employees?
b. How can we make an even bigger difference?
c. How do we use innovation and creativity to support our employees to realize their greatest dreams in deepest communion with their highest self through the work they do in the organization and have it all - deeply fulfilling, successful, abundance creating career; loving, harmonious relationships at work and at home; happy responsible kids with their genius joyfully expressed, nourishing me-time while making a difference in the world.
9. Customer Business Model Innovation is an ongoing exercise, with continuous inquiry of and powerful effective actions inside of it:
a. Which customer communities are we making a difference to?
b. How can we make an even bigger difference?
c. How do we use innovation and creativity to create products and services to solve real customer problems at a price that they can pay?
10. The CEO and the Leadership Team switch off from work on a daily basis to nourish themselves by being with their family - physically, emotionally, mentally and spiritually; creating a space for their employees to do the same. This supports stress levels to dramatically come down, give space to employees to rejuvenate and refresh themselves; resulting in creativity and innovation in each individual to exponentially increase, directly benefitting the bottom-line of the Business.
I know it is easy to build a good business, than to lead it to greatness. It is easy to have a good life, than to create a great life. Yes, it is Good that is the enemy of Great. Unfortunately, the Good is not sustainable. Another word for Good is Mediocrity; which only leads to a certain death not too far away in the future - emotionally, intellectually and spiritually. The path leading to Greatness is about transforming what it means to be an organization, what it means to be a Leader and ultimately, what it means to be a Human Being. Taking it on?
Its simpler, less stressful and more return on hours invested to run a professionally managed large organization, than to run a small or a medium-sized business. Inspite of this, nearly all small and medium-sized business owners choose to remain small, consciously or unconsciously. Here's why:
1. The purpose is missing.
2. The business reflects the limitations of the business owner's personality.
3. The business owner is too busy working in the business than on the business.
The Purpose is Missing
Being an entrepreneur is not about money, or fame. Its about solving problems for the society and the passion of creating opportunities where people only see problems.
- Steve Jobs. Co-Founder, Apple. Net worth in 2011 at the time of his death: USD 10.2 Billion.
Being purpose driven provides a company the competitive edge, staff confidence and strong innovation. Recent research at Harvard shows that companies with a ‘higher purpose’ are more than three times as likely to retain their employees. Deloitte found that companies with a strong sense of purpose were almost twice as likely to be confident about business growth in both the short and long term.
- Richard Branson. Founder, Virgin Group through which he started and controls more than 400 companies. Net worth: USD 5.1 Billion.
Most businesses are started with the objective of making the founder financially free. Though this is a sound objective, it doesn't have the horse-power to lead the founder too far. As long as the passion is more for making money than for making a difference through solving a problem; the business meanders along the path of mediocrity without any definite direction.
Business is a beautiful opportunity to live your purpose of life. Most business owners are not aware of their purpose of life, leave alone have that be connected to the business that they run. As long as that disconnect remains; the businesses that they run will never deeply fulfil them nor create unimaginable wealth. The business owner will continue to dance to the tune of mediocrity, chasing their customers rather than experience the joy of customers chasing them.
The Business Reflects the Limitations of the Business Owner's Personality
Ask yourself: What are your strengths? What makes you different from everyone else? What are you terrible at? This introspection is important because it will offer an almost exact preview of how your company will operate down the line. Founders have demonstrated time and time again that the essence of your grown-up company is going to reflect your own key traits.
- Inc. (US Business Magazine)
This makes the business owners the biggest barrier to their own business' growth. Most of the time, the business owners are so busy being busy, rushing around, doing ten things at a time that there is no time for self-reflection to discover their own blind spots, their own limitations that impede the success of their business. There is no understanding of the importance of focusing on their leadership depth, which is the biggest block holding their business back. The business will scale to the extent the business owner scales up as a leader.
Some of the leadership skills that the business owners need to learn to grow their businesses with greater velocity - self-awareness of their limitations / blind spots and courage to go beyond; emotional intelligence to increase performance and productivity in the organization, starting with one's own self; effective delegation; creating a learning organization to provide thought leadership transforming the industry itself and inside of that the community that it is a part of; creating an organizational culture of personal accountability and excellence; creating a blue ocean to be a monopoly, leaving the competition far behind to fight bloody wars in the red ocean; inspiring (not motivating) employees, customers, suppliers and other stake-holders through leading, coaching and nurturing to give not only their mind but their hearts and souls to the Higher Purpose of the organization for the organization to cut-over from good to great.
The Business Owner is too Busy Working in the Business than on the Business
If you are a part of the painting, how can you see the whole picture to figure out if it is what you wanted in the first place or if the painting needs to look different? You need to step out of the painting to become the painter.
If you are engaged in operations day-in day-out; fire-fighting all the time; you won't have the clarity and the big-picture understanding to lead your business to greater heights of success and profitability.
To be able to manage this transition, you will have to unlearn a lot of old habits and learn new ones which require you to keep stepping out of your comfort zone. To begin the journey to work on the business,
1. The first thing you want to do is set the Standards for everything because you don't want your business to buckle down as soon as you begin to step away.
2. The second step is to define, plan and implement the Standards through Systems, Procedures and Tools.
3. The next step is to Hire Right - giving greater importance to the mindset than the skillset because it is easier to coach people on skills than on the right mindset.
4. Train, train and train. Remember if there is a problem, it is always because either the process isn't there, or isn't implemented correctly or people are not trained to effectively follow through. Getting upset and angry is the shortest route to cutting out your connection to innovation and process excellence.
5. Delegation not by running away from what you don't want to do but by careful planning, coaching and measures based review to support your people to be successful in whatever task you delegate them with; which means they actually do the job better than you.
Just as our responsibility to our infant is to support her growth till she stands independently on her own feet; it is our responsibility to support the growth of our business till it grows to become an extraordinary business, running independently of us. Any limitation that we place on business growth is more a function of our own personal limitations than anything else. To ensure business growth;
1. The business owner would begin with a deeper understanding of his own higher purpose and have that be lived through his business; so that his people have the experience of building a cathedral rather than merely cutting stones.
2. Be passionate about the personal transformation that the journey of leading your organization from good to great will require by nourishing, growing and transforming all the four bodies that we human beings possess - intellectual / mental, physical, emotional and spiritual.
3. Be clear right in the beginning about the intent to lead the business to greatness; and move towards working on the business than in the business at the right time.
If you follow the right approach and methodology, you will own not just one small struggling organization but many great organizations growing with velocity.
Wishing you many deeply fulfilling, successful, profitable, purpose-driven businesses that transform you and the world around you.
Wealth creation is actually very simple and that is why most people don't get it. The more you learn, the more you earn. The reason nearly everyone struggles to increase prosperity is because they are busy running around chasing money rather than learning something new about their field.
I quit my corporate career to start my coaching business seven years ago with a minimal viable product of Rs 600/- Today, I serve my clients with a product 4500 times that amount. I owe this completely to exclusive focus on training & developing myself on a daily basis.
Of course, there is a catch as there always is. The catch is what you learn must be to make a difference to others; and not for your own self-gratification or for certification to give you credibility to get the customer to sign on the dotted line. Ultimately, it's not networking, it's not a jazzy website or snazzy posts on social media, it's not even impressive elevator pitches or your carefully cultivated personal brand that increases your revenue or profitability.
All that matters is are you playing to be the world's best by learning, evolving and growing your own self in order to contribute to your target community.
Wishing you the joy of accelerated learning and deep fulfilment of having made a difference. Surprisingly, wealth creation becomes an effortless by-product of that.
Write something about yourself. No need to be fancy, just an overview.