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AuthorCEO Coach 
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AuthorCEO Coach
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September 2023
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If there is only one thing you do today, watch this video. https://www.youtube.com/watch?v=5q4PkSth0FQ ________________________________________________________________ Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken up into fragments By narrow domestic walls Where words come out from the depth of truth Where tireless striving stretches its arms towards perfection Where the clear stream of reason has not lost its way Into the dreary desert sand of dead habit Where the mind is led forward by thee Into ever-widening thought and action Into that heaven of freedom, my Father, let my country awake. - Rabindranath Tagore ________________________________________________________________ Where all that exists is love & reverence for oneself and for each one in our world. I dare to dream that it is a possibility and it shall soon arrive. More power to you, Gauri Sawant. Thank you, Vicks, for caring. Love, Jyoti.
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 A lot of burnt-out corporate professionals come to me wanting to be entrepreneurs. Let me tell you a story. After Buddha got enlightened, he is supposed to have said to his disciples that I need not have left my palace to be enlightened. In shock, the disciples asked - Why did you leave then? Buddha's response was - I did not know any better. So, if you are hanging up your corporate boots to become an entrepreneur in search of freedom, fulfilment and fun; you will find you will not go too far. I left my corporate job because like many, I had hit an inner glass ceiling. I used kids as an excuse to hop out of a job that had increasingly lost its meaning and I couldn't make myself drag my feet anymore. If I am transported back to my old job today, I would still experience what I feel today for my current work - deeply fulfilling rejuvenating passion, refreshing enthusiastic energy and joyful gratitude - by using my job as a way to reach personal mastery. It does not matter what you are doing. What matters is who you are being and what game are you playing - that of mediocrity or mastery. Why did I leave my job then? I did not know any better. That's what happens with a lot of corporate professionals who join our integrated entrepreneurship program. As part of the leadership component of the curriculum, they break through their inner barriers and create meaning, purpose and joy in the same job that was eating their spirit before; and end up choosing their jobs over being entrepreneurs. The only reason to become an entrepreneur is when you are filled with passion, purpose, commitment to make a huge difference to a specific community that inspires you to be of service to. Love, Jyoti.  Good is the enemy of great. That is why we have so little that becomes great. - Jim Collins PS: It is the journey to great that is deeply fulfilling. Everything else leaves the heart empty. Nothing - not the love of your partner, or the embrace of your little one or all the money in your bank can fill it up. On your last day when you finally can no longer run away from yourself, you will find that it was a lifetime lost when you could have and did not live your destiny. Btw, only when you live purposefully to let your light shine through; being love and creating wealth becomes effortless. Love, Jyoti.  There is so much glamour and excitement around the unimportant elements of start-ups - business plans, pitches, funding; that the real hero of the story - the customer - gets buried under the carpet. That is why mortality rate of start-ups is so high. The only money that can sustain a start-up is the customer's money, which is an indication of value created. External funding at the wrong time will necessarily lead to pre-mature death of the start-up. External investments should be brought in only for scaling-up; after the business model has been tested for profitability, repeatability and scalability with data drawn from real customer engagements. Olympic gold medals are not won with the excitement of the athlete, running around to get sponsorships but by unglamourous disciplined sweating on a daily basis as part of a rigorous structure of success under the hawk-eye of a coach. Founders need to leave the comfort of their air-conditioned office and be foot-soldiers engaging with customers day-in, day-out to make a difference to them; rather than waste time fine-tuning their elevator pitches and business plan presentations. Love, Jyoti.  Available statistics have shown that the return on equity (ROE) is 3 times higher for companies that have 3 or more women as board directors. Corporates recognize that they need diversity though the kind of actions I see them taking are like bandaging rather than address the issue at the source. Trying to solve for this at the board-room level, having programs to make it easy for mums to return, running workshops closer to women's day is still touching the tip of the iceberg. The real deal is to ensure that the women that they hire at entry level never leave so that the 40-45% diversity ratio at entry level continues right to the top. It is the bottoms-up organic approach that will cause the deeper impact. And, what is needed for that is to support women to increase their leadership depth. It is to give women access to their own Power to Create™ to transform their environments, at work and at home, to create results in alignment with 100% of their intentions; such that they never feel the need to quit in the first place. Women hanging up their corporate boots not only messes up the economy of the country, it also has a negative impact on marriages and therefore messes up the social fabric as well. Love, Jyoti.  One of the biggest reasons results are not created in entrepreneurial ventures is because the Structure of Success is missing. The scene at a start-up is not unlike a bollywood movie of yester years - pull out the gun and shoot-shoot, in the mistaken belief that whatever action will give the desired results. The truth is that only effective, deeply thought-through action gives the outcomes you want. A plan (written down before the month begins) of the key performance indicator for the month (usually number of new clients for a start-up) and low-level list of all actions (prioritized & scheduled) that need to take place for the number to be achieved is critical. What is even more critical is to be alive to this plan by taking this thought-through action consistently day in day out, irrespective of the chaos inside or outside. Though, it is this action that differentiates the effortless entrepreneur from a struggling one - Review and Reflection at the end of the month to understand a. what worked well, b. what could be better, c. what are my learnings, d. what will I do differently based on these learnings, e. am I chasing the customers or are they chasing me, f. what do I need to do to create such enormous value that my customers queue up outside my office door to buy my product / service. Keep realizing your greatest dreams in deepest communion with your highest self and make the difference that you are meant to make with your business. Love, Jyoti.  Did you know that body language and tone has far greater impact in a communication than the actual words spoken or how the person looks? Stepping back, you will realize that the body language, tone, the words we use and how we look actually originate from somewhere else. All of these are the outcome, the symptoms of the being of the human being. When the being transforms, everything transforms - not only the communication, but also the circumstances. You will recognize your being when you sit in silence and deeply listen in. It expresses itself through a fixed pattern of mental, emotional and physical states; which keep repeating over and over again giving us the same kind of results in our life. Struggling with the world outside will lead us nowhere. The Peaceful Warrior fights the battle inside with the default limiting being. That is why, the prayer is - hum ko man ki shakti dena, man vijay kare, doosron ki jai se pehle, khud ki jai kare. Wishing you the joyful journey of the peaceful warrior. Love, Jyoti. PS: Hat tip to Dan Millman for the beautiful term 'the peaceful warrior'.  1. Keep it simple to increase the readability of the website otherwise the readers simply move on - one font family, single colour palette around your brand colour, short paragraphs, space between paragraphs, short sentences, bullet points and numbered list instead of long paragraphs to avoid tldr (too long didn't read) effect, sans serif font, use grey instead of black for text. 2. Deeply know your customer and talk to them about what they want, not what you think they want or what you want to give them - 'Fit into your college jeans' phenomenally increased conversion for a fitness coach than her original 'lose weight' conversation on her website. 3. Tell your customers why they should buy from you - In a study, researchers found people tend to agree to your request if you give them a reason. 4. Creative Call-to-Action that help you to connect personally with your customers - 'Call Me' button instead of 'Submit'. Wishing you deeply fulfilling, super success in your business. Love, Jyoti. Further reading - http://www.womenonbusiness.com/makes-people-buy-4-simple-website-copy-hacks-boost-sales |
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