How to make your Website a Compelling Sales Tool?

1. Keep it simple to increase the readability of the website otherwise the readers simply move on - one font family, single colour palette around your brand colour, short paragraphs, space between paragraphs, short sentences, bullet points and numbered list instead of long paragraphs to avoid tldr (too long didn't read) effect, sans serif font, use grey instead of black for text.

2. Deeply know your customer and talk to them about what they want, not what you think they want or what you want to give them - 'Fit into your college jeans' phenomenally increased conversion for a fitness coach than her original 'lose weight' conversation on her website.

3. Tell your customers why they should buy from you - In a study, researchers found people tend to agree to your request if you give them a reason. 

4. Creative Call-to-Action that help you to connect personally with your customers - 'Call Me' button instead of 'Submit'.

Wishing you deeply fulfilling, super success in your business.

Love, Jyoti. 

​Further reading - http://www.womenonbusiness.com/makes-people-buy-4-simple-website-copy-hacks-boost-sales